Constant Contact
PrincipalGrowthProductManager,Activation&Monetization
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“Principal Growth Product Manager, Activation & Monetization at Constant Contact. Skills: Growth Experimentation, Metric Ownership, AI-driven Growth. Own Growth Experimentation. Design, launch, and scale continuous experiments”
What You'll Achieve.
measurable movement in activation, conversion, retention, and expansion metrics; learning velocity; experimentation quality; measurable business outcomes; maximize business outcomes; team velocity; measurable improvements in customer behavior and business performance
Industry & Context.
make decisions with imperfect information; iterating rapidly; refining based on data and customer behavior; translate data into action
What They're Looking For.
Must Have
8+ years of Product Management experience, significant experience in Growth Product Management within SaaS, subscription, or consumer-oriented products, owned metrics across activation, monetization, retention, or lifecycle growth, track record of driving business impact through experimentation, deep experience designing and evaluating experiments, hypothesis development, A/B testing methodologies, sample sizing, statistical significance, novelty effects, instrumentation quality, interpreting ambiguous or conflicting results, thinks in funnels, cohorts, and behavioral data, optimizes for measurable outcomes over roadmap output, values rapid learning, iteration, and continuous optimization, deeply comfortable using data to identify opportunities, validate hypotheses, and make decisions, understands metrics such as activation, conversion, retention, expansion, attach rate, LTV, churn, and trial-to-paid performance, knows how to translate data into action, understands the opportunities and constraints of mobile customer experiences, can simplify complex workflows into intuitive user journeys across devices, actively leverages AI tools to accelerate workflows, improve decision-making, and increase team efficiency, excited about how AI can enhance personalization, experimentation, and customer growth, collaborates effectively across Product, Engineering, Design, Analytics, Finance, and RevOps, communicates clearly, influences without authority, can align teams around measurable business outcomes
Nice to Have
Principal Growth Product Manager
What You'll Do.
Own Growth Experimentation
and scale continuous experiments
and decision criteria
Prioritize and Balance Growth Bets
Continuously evaluate and prioritize growth opportunities
and learning potential
Lead with Speed and Autonomy
Operate as a leader within a highly autonomous growth squad
Move quickly from insight to experiment
Optimize for Mobile-First Customer Behavior
Help modernize and optimize experiences for mobile-first customers
Identify friction points and opportunities
Leverage AI to Accelerate Growth
Use AI tools and workflows to improve experimentation
Explore opportunities to apply AI-driven personalization
Influence Monetization & Lifecycle Strategy
Contribute to broader growth initiatives
How You'll Work.
Team & Collaboration
Collaborate with Engineering, Design, Data & Analytics, Finance, and RevOps; Align teams around measurable business outcomes; Treat experimentation as a team sport; Share learnings openly
Communication Scope
communicate clearly; influence without authority
Full Job Description
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started! Principal Growth Product Manager, Activation & Monetization We have an opening for a Principal Growth Product Manager to lead experimentation across activation and monetization at Constant Contact. This is not a traditional roadmap-driven Product Management role. You will operate as a metric owner first, not as a feature owner. Success in this role comes from learning velocity, experimentation quality, and measurable movement in activation, conversion, retention, and expansion metrics. You’ll join a high-performing growth organization made up of two Principal Growth PMs (this role would be the third) working across two dedicated squads with 6 and 4 engineers. Together, the team runs approximately 20 experiments per month across onboarding, upgrade flows, lifecycle experiences, and monetization surfaces. We operate with a highly autonomous, AI-native rhythm focused on fast iteration, rigorous measurement, and continuous learning. The ideal candidate thrives in experimentation environments, moves quickly, thinks statistically, and is energized by shipping iterative tests that drive measurable business outcomes. What You’ll Do Own Growth Experimentation: Design, launch, and scale continuous experiments across activation and monetization surfaces including onboarding flows, paywalls, upgrade experiences, trial-to-paid conversion, and retention journeys. Define hypotheses, success metrics, and decision criteria to
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