Jobber
SaaS
PrincipalDemandGenerationManager,ProductLedGrowth
“Principal Demand Generation Manager, Product-Led Growth at Jobber. Skills: Demand Generation, Product-Led Growth (PLG), Experimentation, Growth Marketing. Lead the demand-generation side of product-led growth work. Experimentation and incubating net-new PLG initiatives”
What You'll Achieve.
Generate signal on new PLG motions quickly, credibly, and without destabilizing acquisition channels; Produce baseline data before larger experiments or in-product builds are greenlit; Produce the signal that tells us what to scale, what to pivot, and what to kill; Help product partners move faster; Provide acquisition context, hypothesis framing, and decision-ready data; Generate signal that makes larger experiments credible; Protect acquisition efficiency by keeping PLG validation contained; Ensure new PLG bets connect cleanly into adjacent product experimentation; Help kill or pivot low-signal ideas early; Make the case for scaling the ones that work; Achieve time-to-signal targets
Industry & Context.
Funnel analysis; Opportunity sizing; Data analysis; Model building; Defending assumptions; Translating shifts into testable moves
What They're Looking For.
Must Have
Extensive experience in demand generation, growth marketing, or growth strategy in a B2B SaaS environment, with a track record of operating at Director-adjacent seniority as an individual contributor, Deep experience partnering directly with product leadership – comfortable holding your own in a room with senior product leaders and representing the full marketing picture, Proven track record of designing experiments that produced real signal — not just ideas in a doc, but tests that shipped, generated baseline data, and informed what came next, Funnel analysis and opportunity sizing comfortable pulling your own data, building your own models, and defending your assumptions, Experience designing minimum viable tests in coordination with channel and performance marketing teams, with an instinct for what size of test produces credible signal without disrupting in-flight acquisition programs, Clear, senior-level written and verbal able to translate marketing insight into product opportunities and carry consolidated recommendations to executive stakeholders, Comfort using AI tools to prototype, mock up, and accelerate concept development – you ship artifacts, not just decks, Working fluency in SEO, generative/AI-driven discovery, and how shifting buyer behavior is changing the acquisition landscape, bias for action, ownership, and proactive collaboration – you don’t wait to be told what matters
Nice to Have
Exposure to PLG, freemium, and experimentation-led growth motions is a plus
What You'll Do.
Lead the demand-generation side of product-led growth work
Experimentation and incubating net-new PLG initiatives
shape early-stage MVPs with Product
and produce signal for scaling
or killing initiatives
Show up with demand sizing
and tangible prototypes
Incubate net-new PLG initiatives with Product
Act as the primary demand-gen partner to the product manager
leading net-new PLG initiatives
bringing proactive hypotheses
and experiment ideas into roadmap discussions
Own opportunity sizing
and funnel context for priority bets
Prepare decision-ready materials — funnel views
and business cases — before product leadership is asked to commit engineering resources
Define what each experiment is intended to learn
and ensure results are reviewed on a weekly cadence
Design minimum viable tests to de-risk early-stage MVPs
Coordinate closely with performance marketing managers inside Demand Gen to design and run minimum viable tests — sizing audiences
and setting measurement boundaries
Own the marketing-side experimentation roadmap for web-hosted tools
content-led experiences
and campaign tests that validate product ideas
Pull signal from Demand Gen’s channel and performance functions to inform prioritization
Help keep new acquisition surfaces tightly integrated with existing SEO and content strategies
Use AI tools to prototype new concepts and create tangible artifacts (mockups
and supporting materials
Stay current on how AI-mediated discovery is changing service-pro behavior
and translate those shifts into testable moves for the roadmap
Be the person product leaders can rely on for a clear recommendation backed by data
Help kill or pivot low-signal ideas early
and make the case for scaling the ones that work
Hold the agreed prioritization framework and operating cadence — weekly experiment reviews
stop/scale decisions against pre-agreed time-to-signal targets
How You'll Work.
Team & Collaboration
Partner directly with our product-led growth counterparts in the Product organization; Partner broadly with the Product organization; Work with the broader Product Growth team on strategy and cross-surface coordination; Carry a consolidated marketing-side point of view into senior product leadership discussions; Represent Demand Gen in prioritization, sequencing, and stop/scale decisions across the PLG portfolio; Coordinate closely with performance marketing managers inside Demand Gen; Engage leaders and individual contributors in channel and performance functions at escalation and launch-gate moments
Communication Scope
Clear, senior-level written and verbal communication; Translate marketing insight into product opportunities; Carry consolidated recommendations to executive stakeholders
Process & Methodology
Experiment design, Roadmap ownership, Prioritization, Sequencing
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