Principal,DataScientist

**_Welcome to Warner Bros. Discovery… the stuff dreams are made of._** **Who We Are…** When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. **_Your New Role_****:** The Principal, AdTech Data Scientist reports to the Sr Director, CALS and leads the design, development, and deployment of advanced data science models that power WBD’s global advertising ecosystem. This role supports the strategy and execution of ML/AI frameworks for forecasting, optimization, personalization, and audience intelligence. By combining deep technical expertise with strategic influence, the Principal transforms data into predictive insights that maximize monetization, enhance targeting precision, and enable automation across converged linear and digital platforms. Acting as a **hands-on data scientist** , the Principal partners with engineering, product, and sales to embed machine learning into the core of WBD’s advertising workflows. **_Your Role Accountabilities:_** **Advanced Modeling & AI Strategy** * Define the vision and roadmap for machine learning, optimization, and AI systems that drive forecasting accuracy, yield optimization, and audience targeting. * Develop novel models in time-series forecasting, reinforcement learning, optimization, and causal inference tailored for advertising use cases. **Experimentation & Innovation** – * Design and oversee experimentation frameworks, A/B testing, and measure