Amazon Web Services, Inc.
Technology
PrincipalCreativeTechnologist,AWSBrand&Creative
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“Principal Creative Technologist, AWS Brand & Creative at Amazon Web Services, Inc.. Skills: Creative technology, Agentic workflow, Generative AI, Brand production. Design agentic creative workflows. Build agentic creative workflows”
What You'll Achieve.
Produce brand-compliant assets at speed; Produce brand-compliant assets at scale
Industry & Context.
Reduce repetitive production burden
What They're Looking For.
Must Have
5+ years experience, Fluent in creative and technical, Experience in creative technology
Nice to Have
Agency experience, Familiarity with prompt engineering, Familiarity with LLM-based creative tools, Familiarity with agentic workflow design, Experience building creative technology stack, Experience with vendor evaluation, Experience with governance, Background in motion design, Background in interactive production, Background in digital production, Ability to contribute hands-on, Experience working within brand system
What You'll Do.
Design agentic creative workflows
Build agentic creative workflows
Govern agentic creative workflows
Identify generative AI opportunities
Identify automation opportunities
Identify agentic tools opportunities
Pilot emerging creative technology platforms
Evaluate emerging creative technology platforms
Define prompt engineering standards
Define AI output review protocols
Define brand compliance guardrails
Contribute to creative production
Serve as senior creative resource
Translate creative briefs
Maintain high bar for quality
Act as primary business owner
Drive business requirements
Drive experimentation
Evaluate creative technology stack
Implement creative technology stack
Optimize creative technology stack
Define creative frameworks
Define template requirements
Define modular asset system specifications
Establish standards for AI tools
Train colleagues on new tools
Upskill colleagues on workflows
Upskill colleagues on agentic capabilities
Contribute to test-and-learn environment
Bring point of view to stakeholders
How You'll Work.
Team & Collaboration
Marketing Technology teams; AI team; Brand Strategy; Creative Direction; Technology function; Creative production colleagues; Production colleagues; Senior stakeholders
Full Job Description
The Creative Technologist is a senior individual contributor role within Brand Scale, the technology-enabled production and innovation engine of the AWS Brand & Creative organization. This role sits at the intersection of creative craft, emerging technology, and production systems. AWS is the world's largest cloud provider and one of the most recognized technology brands on the planet. The Brand Scale team has access to tools, platforms, and capabilities that most creative organizations can only read about, and we are at the beginning of figuring out how to use them well. The team, the operating model, the technology stack, and the ways of working are not inherited. They are being designed. This is not a traditional creative role, and it is not a traditional technology role. It is a role for someone who is fluent in both, and who finds the space between them to be the most interesting place to work. Candidate Profile: The ideal candidate for this role has spent their career refusing to choose between being creative and being technical and has built a body of work that proves you don't have to. You are as comfortable in a creative review as you are in a workflow design session. You hold opinions about craft and quality, and you hold those opinions even when the tool doing the work is AI. You are energized by the pace of change in creative technology, and you bring that energy to the people around you. You are not here to replace human creativity. You are here to make it go further. Key job responsibilities Creative Technology & Agentic Workflow Development - Collaborate with Marketing Technology and AI team on designing, building, and governing agentic creative workflows that enable the AWS Marketing team to produce brand-compliant assets at speed and scale - Identify where generative AI, automation, and agentic tools can reduce repetitive production burden — and where human creative judgment must remain in the loop · - Partner with the Marketing Technology teams to
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