Amazon.com Services LLC
Entertainment
PrincipalConversationSystemDesigner,PV&StudiosCoreProduct
Neural analysis suggests this role is
optimal for Principal candidates.
“Principal Conversation System Designer, PV & Studios Core Product at Amazon.com Services LLC. Skills: Conversation design, Voice UX, AI-powered experiences. Define conversation design vision. Create user-centered conversational experiences”
Industry & Context.
What They're Looking For.
Must Have
10+ years design experience, Significant focus on conversation design, Significant focus on voice UX, Significant focus on AI/LLM-powered experiences, Available online portfolio, Experience with Conversation Design best practices, Experience with Interaction Design best practices, Experience with Information Architecture best practices, Experience in lifecycle design projects, Deep understanding of NLP concepts, Experience designing for voice assistants, Experience designing for chatbots, Experience designing for AI-powered interfaces
Nice to Have
Experience with LLM-based products, Prompt design experience, Content strategy for generative AI experience, Familiarity with Figma, Familiarity with Voiceflow, Experience in entertainment industry, Experience in media industry, Experience in streaming industry, Demonstrated ability to mentor designers, Demonstrated ability to develop designers, Written communication skills, Storytelling skills
What You'll Do.
Define conversation design vision
Create user-centered conversational experiences
Train and refine LLMs
Generate content matching intention
Generate content matching brand voice
Demonstrate leadership in conversation design processes
Demonstrate leadership in conversation design standards
Translate business requirements into use cases
Translate business requirements into customer experience requirements
Design interaction flow
Design dialogue logic
Design response frameworks
Develop conversation design specifications
Maintain conversation design specifications
Mentor conversation designers
Standardize conversation design systems
Educate on conversation design systems
Standardize voice/tone guidelines
Educate on voice/tone guidelines
Collaborate on experiences
Collaborate on frameworks
Collaborate on process
Collaborate on best practices
How You'll Work.
Team & Collaboration
UX team; Product team; Engineering team; Science teams; Editorial teams; Data science teams; Operational teams; Design verticals; External partners
Communication Scope
Written communication; Storytelling
Full Job Description
Are you passionate about shaping the future of entertainment through the power of voice, and AI? Prime Video is reimagining how customers discover, engage with, and talk about their favorite shows, movies, and live sports — and conversation design is at the heart of that transformation. The Prime Video UX team is seeking a customer-obsessed Principal Conversation System Designer to join our team and define the future of AI-powered conversational experiences across Prime Video's global platform. This role will be responsible for crafting the voice, tone, language framework and interaction design behind how customers engage with Prime Video through natural language — whether through voice interfaces, AI assistants, or chat-based discovery features. The right candidate leads with clarity and empathy, inspires others, and has a passion for solving problems at massive scale. To thrive in this role, you must be a pioneer with an inventor's spirit and a deep understanding of language — both inputs and outputs — who is passionate about technology and innovation. You know how to work fast, manage multiple projects, and understand how to embed your thinking to train and tune scaled LLM output . You must be comfortable working with product briefs, managing stakeholder inputs, functional requirements, and timelines. You have a solid understanding of conversation design fundamentals combined with a deep understanding of how to collaborate with UX designers, researchers, product management, engineering, data science, and operational teams as you go from early-stage product concepts to launches of new features and experiences. Key job responsibilities * Define the overall conversation design vision for AI-powered discovery, recommendation, and engagement experiences across Prime Video's global platform. * Create world-class, user-centered conversational experiences through consideration of UX research, market research, business requirements, customer feedback, and usability study
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