BetterUp
Customer Success
PrincipalChangeActivationPartner
Neural analysis suggests this role is
optimal for Lead candidates.
“Principal Change Activation Partner at BetterUp. Skills: enterprise change strategy and activation, mobilize multiple functions, scale AI-enabled change frameworks, trusted advisor to executive leadership, build scalable, teachable frameworks and playbooks, architect strategic narratives and activation approaches, architect executive influence strategies, mentor and scale capability across the team. Shape company-wide change management strategy in partnership with executive leadership, ensuring ”
What You'll Achieve.
drives lasting, measurable transformation; scale AI-enabled change frameworks that define how the industry thinks about transformation; drive real adoption across global organizations; shift behavior at scale; define market leadership
Industry & Context.
diagnose client contexts; uncover root causes of adoption failure; architect strategic narratives and activation approaches that shift behavior at scale
Hybrid Expectation: You will be expected to work from your local office at least 2 days per week (or 8 days per month) and should be able to realistically commit to this structure before applying. This hybrid role will require travel up to 25% of the time for client engagements., If you are not located near a hub: You will work as a fully remote employee. This remote role will require travel up to 50% of the time for client engagements and internal BetterUp purposes., This role is open to candidates across the US.
What They're Looking For.
Must Have
12+ years of experience in enterprise transformation, change management, or organizational strategy—ideally spanning both consultative and in-house environments, Proven ability to parachute into ambiguous enterprise environments, build trust quickly, and diagnose and shape transformation strategy in real time, Demonstrated ability to operate at the intersection of change strategy, communications design, and experience craft—with a portfolio of high-stakes engagements to back it up, A track record of influencing C-suite stakeholders and acting as a trusted advisor on transformation strategy, not just delivery, Experience building functions, practices, or methodologies from scratch—comfortable writing the playbook when none exists, Exceptional communication skills: able to architect a narrative that moves hearts and minds at scale, and coach others to do the same, Deep familiarity with large-scale global organizations—the complexity, the politics, and what it actually takes to drive behavior change across 50, 000+ employees, Multi-disciplinary range: you can think like a consultant, deliver like a marketer, and direct like a creative lead—with a high bar for quality across copy, visuals, and experience design, Resilience and adaptability across intense launch cycles and quieter sustain phases, without burning out or cutting corners
Nice to Have
Formal change management credentials (Prosci, CCMP, Kotter, PMP) or equivalent demonstrated expertise
What You'll Do.
Shape company-wide change management strategy in partnership with executive leadership
ensuring alignment with BetterUp’s business objectives and the evolving needs of our enterprise client base
Remove institutional barriers to adoption by driving cultural and structural change that positions BetterUp and its clients for continuous reinvention
teachable frameworks and playbooks that define how change management gets done at BetterUp— methodologies
and operating rhythms that others can learn from and replicate
Serve as BetterUp’s foremost expert in transformation strategy with recognized external influence on how AI-powered change management reshapes the industry
Lead enterprise-wide client engagements for the most complex
high-stakes deployments—designing narrative-led
behaviorally grounded change activationchange communications strategies and stakeholder architectures that drive real adoption across global organizations
Rapidly diagnose client contexts
uncover root causes of adoption failure
and architect strategic narratives and activation approaches that shift behavior at scale
Architect executive influence strategies acting as a truth-teller with backbone for CHRO- and CEO-level client stakeholders
Directly contribute to competitive differentiation through breakthrough applications of change methodology
and communications design that define market leadership
Mentor and scale capability across the team by building systems
and learning loops that elevate how BetterUp delivers change and multiply senior practitioners across the Services team—not just modeling best practices
but architecting how the team and clients think about change
How You'll Work.
Team & Collaboration
Shape company-wide change management strategy in partnership with executive leadership; Serve as a trusted advisor to executive leadership—internally and externally; Architect executive influence strategies acting as a truth-teller with backbone for CHRO- and CEO-level client stakeholders; Mentor and scale capability across the team by building systems, playbooks, and learning loops that elevate how BetterUp delivers change and multiply senior practitioners across the Services team
Communication Scope
Exceptional communication skills: able to architect a narrative that moves hearts and minds at scale, and coach others to do the same
Full Job Description
Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really should start talking. THE OPPORTUNITY BetterUp is building a new kind of partnership with our enterprise clients—one that drives lasting, measurable transformation. At the Principal level, you won’t just support that work: you’ll shape how it’s done across the entire Services organization and beyond. As Principal Change Activation Partner, you will be BetterUp’s foremost expert in enterprise change strategy and activation. You’ll mobilize multiple functions, retire low-value practices, and scale AI-enabled change frameworks that define how the industry thinks about transformation. You’ll serve as a trusted advisor to executive leadership—internally and externally—and your influence will be felt company-wide. This is a rare seat. It requires someone who has seen the movie before, knows which levers to pull, and can build the function that doesn’t yet exist—with the gravitas to earn trust at the C-suite and the hands-on craft to make it real. WHAT YOU’LL DO - Shape company-wide
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