Forrester
Financial Services
PrincipalAnalyst—AIEnabledMarketingOrganizations
“Principal Analyst — AI-Enabled Marketing Organizations at Forrester. Skills: AI-Enabled Marketing Organizations, Marketing transformation, AI in marketing. Determine integrated research and content portfolio. Conduct and analyze primary research”
What You'll Achieve.
Guide CMOs on how to redesign marketing function; Move faster; Operate more efficiently; Drive sustained, accountable growth
Industry & Context.
Help clients solve business challenges
Willingness to travel about 25% of the time
What They're Looking For.
Must Have
10 years of experience in senior marketing, strategy, or marketing leadership roles, Demonstrated expertise in how marketing organizations are designed and run, Deep understanding of how AI and automation are reshaping marketing work, Practical experience applying (or advising on the application of) AI in marketing, A strong, differentiated point of view on how marketing organizations must evolve as AI scales, Experience advising CMOs and senior marketing leaders on complex organizational, capability, and transformation decisions, Ability to synthesize research and practitioner insight into clear, actionable guidance for senior executives, Established credibility as a thought leader through writing, speaking, or research related to marketing transformation and AI-driven change
Nice to Have
Client-side marketing experience, Experience in financial services or CPG, Experience that has reshaped the marketing organization
What You'll Do.
Determine integrated research and content portfolio
Conduct and analyze primary research
Write/produce content in various formats
Apply Forrester’s research and frameworks to help clients
Establish industry presence as influential speaker and thinker
Present at Forrester and other external industry events
Deliver client presentations and webinars
Evolve and productize marketplace coverage
Work with Forrester sales and analyst relations to
How You'll Work.
Team & Collaboration
Collaborating with marketing executives; Working within integrated research and advisory team
Communication Scope
Speaking to the press; Delivering high-impact workshops; Keynote presentations; Client presentations; Webinars
Applying for this Principal Analyst — AI-Enabled Marketing Organizations role?
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