PrincipalAnalyst—AI-EnabledMarketingOrganizations

At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future. ## **About This Role:** We’re seeking a Principal Analyst focused on how AI is reshaping the marketing function — how work gets done, how teams are organized, and how marketing delivers business growth. In this role, this person will examine AI’s impact on marketing decision-making, planning and execution cycles, and the balance between human judgment and machine-driven automation. This person will study how marketing organizations evolve as AI scales, including how roles and skills change, which activities are automated, and how operating models shift across in-house versus outsourced execution. This person will also analyze the governance required as AI becomes embedded in core marketing work. Ultimately, this research will guide CMOs on how to redesign the marketing function to move faster, operate more efficiently, and drive sustained, accountable growth across B2C and B2B2C organizations. We’re looking for a collaborative leader with a confident voice — someone comfortable guiding marketing executives, speaking to the press, and delivering high-impact workshops and keynote presentations. The ideal candidate brings client-side marketing experience (ideally in a role that has reshaped the marketing organization), preferably in financial services or CPG, and excels at connecting the dots across governance models, shared services, and centers of excellence. Above all, the ideal candidate will demonstrate a passion for modernizing marketing organization