PR&ProductCommunicationsManager

The Business Area Tires offers the perfect tires for a wide range of different applications - from cars, trucks and buses to special vehicles, bicycles and motorcycles. Through continuous investment in Research & Development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Business Area Tires includes services for the tire trade and for fleet applications, as well as digital management systems for tires. This position assists the Head of Marketing Comms APAC in product communication, including campaigns, paid media and event creation with a strong focus on PR and media. He/she is responsible for working closely across different markets and management stakeholders to develop and implement PR strategy to increase media coverage and build company reputation. With additional responsibility in product communications for B2B and second line brands. Brand Owner ▪ Brand owner for Continental brand & second-line brands ▪ Maintain brand integrity across all company marketing initiatives and communications Product Communication; Strategy & Execution ▪ Lead, create, and execute product communication strategy in APAC to create and maintain a favorable brand image for Continental in APAC ▪ Collaborate with APAC and Global Product and Digital Solutions teams to develop or adapt product (product factbook, factsheet) and communications (key visuals, videos, etc) materials for new products ▪Comms owner to develop and create second-line product communications materials ▪Build senior management PR profile in relevant PR media and social channels Campaign Creation ▪ Assist to execute best-in-class campaigns and programs from inception through delivery to achieve business objectives. ▪ Work with in-market MarComms teams to align and ensure usage, adaptation. and execution in local markets. ▪ Develop tools and methods to measure campaign KPIs and effectiveness Online Internal Communication ▪ Owner for APAC Internal C