PR&InfluencerSpecialist

**_PR & Influencer Specialist _** Are you passionate about storytelling, media relations, influencer marketing, and social media? In this role, you will play a key part in shaping and delivering our communications strategy across Spain and Portugal, with a strong focus on PR and reputation, while leading influencer marketing and social media as key amplification and engagement channels for our consumer business. You will develop engaging and impactful communications aligned with business objectives and Sony’s core values, while helping strengthen our visibility and reputation across PR, influencer marketing, and social media. **You will:** * Lead and execute PR campaigns aligned with business priorities (product launches, innovation, corporate reputation, partnerships, CSR), from ideation to delivery. * Build and maintain strong media relationships across Spain and Portugal, including top-tier contacts in technology, business, lifestyle, and consumer media. * Develop and manage an influencer ecosystem, identifying relevant creators (tech, lifestyle, entertainment), leading briefing, negotiation, and performance tracking. * Plan and deliver PR-driven events and launch moments (press events, media briefings, influencer activations), ensuring high impact, strong attendance, and media coverage. * Turn business and product milestones into compelling stories, ensuring consistent messaging across media, influencers, and social channels. * Own the PR and influencer calendar, ensuring alignment with marketing and business objectives. * Own and lead the social media strategy across key platforms (Instagram, TikTok, X, etc.), ensuring alignment with PR and influencer campaigns. * Provide guidance and direction to junior resources (e.g. intern) supporting day-to-day social media execution. * Identify and secure speaking opportunities, events, and partnerships to increase brand visibility and thought leadership. * Manage relationships with key external stakeholders, including ag