Directive
marketing agency
PR&CommunicationsManager
Neural analysis suggests this role is
optimal for Mid candidates.
“PR & Communications Manager at Directive. Skills: PR and communications, earned media, media relations, executive positioning, thought leadership, B2B client accounts. lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership. supporting our unique influencer and organic social programs”
What You'll Achieve.
landing coverage that actually matters; real results are the metrics that count; earning meaningful media coverage; earn meaningful coverage in the publications that matter to B2B buyers; tying PR activity to real business outcomes like share of voice and pipeline influence; hit and exceed client goal attainment metrics; contribute to healthy client satisfaction scores; consistently earn quality coverage
Industry & Context.
track trends; identify emerging issues; uncover opportunities
Willingness to travel to visit clients on an as-needed basis, remain stationary for extended periods, observe and interpret written and/or verbal communication, reliable internet access, professional background
What They're Looking For.
Must Have
4–7 years of experience in PR and communications, written and verbal communication skills with a flair for creativity, Agency experience, B2B or B2B tech experience, Demonstrated track record of earning meaningful media coverage, media relationships and the ability to build new ones quickly, Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content, Ability to translate complex B2B narratives into sharp, compelling pitches and stories, On the pulse of industry news and trends across media and social media, Comfort using AI tools to sharpen research, targeting, and workflows, Willingness to travel to visit clients on an as-needed basis, Continuously strengthen PR expertise through proactive independent learning, must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, a professional background
Nice to Have
Bachelor's degree in public relations or communications
What You'll Do.
lead day-to-day PR delivery — earned media
executive positioning
and thought leadership
supporting our unique influencer and organic social programs
and present strategic communications plans aligned with business objectives
Execute integrated PR strategies for B2B clients across earned and owned channels
from media outreach and press releases to bylines
and award submissions
Build and maintain media relationships across trade
and tech press relevant to our clients' ICPs
Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
Support executive positioning programs including media training
thought leadership content
speaking opportunities
Assist in influencer and practitioner briefing programs
including analyst relations and ICP-aligned creator partnerships
Contribute to organic social strategy and content as an extension of integrated communications programs
Utilize media and social monitoring tools to track trends
identify emerging issues
and uncover opportunities
and report on program performance against defined KPIs
tying PR activity to real business outcomes like share of voice and pipeline influence
Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
Contribute to new business proposals and client presentations as a subject matter expert
How You'll Work.
Team & Collaboration
Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy; We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack.
Communication Scope
written and verbal communication skills with a flair for creativity; Ability to translate complex B2B narratives into sharp, compelling pitches and stories
Process & Methodology
Execute integrated PR strategies, program performance tracking, reporting on program performance
Full Job Description
PR & Communications Manager Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for. Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us. The Role The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice. Key Responsibilities - Develop, refine, and present strategic communications plans aligned with business objectives - Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions - Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs - Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers - Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles - Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships - Contribute to organic social strategy and content as an extension of integrated communi
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