Avoca
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PR&CommunicationsManager
“PR & Communications Manager at Avoca. Skills: PR, Communications, Social Media. Define and lead the entire PR, communications, and social media function. Own the strategy and execution of how Avoca shows up to the press, customers, team, and across social channels”
What You'll Achieve.
Category leadership; Share of voice; Durable category leadership; Higher revenue; Speed and consistency unmatched by human call centers; Driving higher revenue; Category-defining platform for AI-driven customer engagement; Immediate and visible impact; Securing a recurring monthly contributed column; Amplifying customer-led methodology pieces in industry publications; Ensuring the company can respond to incidents with speed, clarity, and rigor; Ensuring every reporter receives a 24-hour response and the materials they need to land coverage at quality; Reporting on engagement and share of voice
Industry & Context.
In-office, engaged, and eager to lead from the front at our NYC location full-time
What They're Looking For.
Must Have
6-8+ years of progressive experience in B2B PR, communications, or executive communications, including time at high-growth Series A-C startups, Demonstrated success driving Tier-1 press placements you've personally placed, including founder profiles in major business or technology publications, Deep expertise ghost-writing for executives, with a portfolio of founder LinkedIn content, signed essays, or long-form features that have driven measurable engagement, Proven ability to build analyst relations programs from scratch, securing briefings with Forrester, Gartner, IDC, or G2, and progressing companies toward inclusion in industry research, direct, anti-jargon writing voice with the confidence to own social media end-to-end, including content calendar discipline, copywriting at cadence, and reporting on engagement and share of voice, Comfortable being the entire communications function, building, shipping, and iterating without an external agency to fall back on, and partnering with specialist freelancers as needed
Nice to Have
AI, vertical SaaS, or services-tech experience is highly preferred
What You'll Do.
Define and lead the entire PR
and social media function
Own the strategy and execution of how Avoca shows up to the press
and across social channels
Set the vision for how Avoca shows up placing Tier-1 press
building analyst relationships
ghost-writing for co-founders
running daily social cadence
and developing crisis communications infrastructure
Define and execute Avoca's PR strategy across Tier-1 business and technology press
Own all industry analyst relationships
Lead the founder communications program
Own the daily company social cadence across LinkedIn and emerging channels
Establish trade press relationships across the home services vertical
Architect the crisis communications playbook
Run Avoca's awards strategy and submissions
Build and maintain the press kit
and inbound press response process
How You'll Work.
Team & Collaboration
Partnering closely with co-founders, Sales, Product Marketing, and the broader Marketing team; Architect the press, communications, and social outcomes; Partnering with the Director of Brand, CEO, and Legal on crisis communications playbook; Forging alignment with co-founders, Sales, Product Marketing, and the broader Marketing team
Communication Scope
Direct, anti-jargon writing voice; Ability to move between founder voice, customer comms, internal comms, and trade press without losing tone; Thoughtful communicator
Process & Methodology
Content calendar discipline
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