PPCSpecialist

[https://app.ashbyhq.com/api/images/user-content/586ac3cb-f234-40cf-96fd-3daae8c41309/3a2721ac-0cf6-4bb5-a785-483b8d1018c3/Ashby_header.png] Hi! We are Liven. We develop a global ecosystem of products that help people gain self-observability and steer away from negative thoughts, patterns, and behaviors on their personal journey. Inside our ecosystem: - Self-discovery companion — an app that helps 2.5M users build a deeper relationship with themselves. It’s a space for self-exploration through AI coaching, mood trackers, sound practices, and bite-sized learning. - Online Coaching — sessions with certified experts to navigate complex life situations. - Supplements — for physical recovery and bodily support. Liven is a company for the curious. We are driven by curiosity — an inner need to ask questions, dig deeper, and never stop in the face of the unknown. We are passionate about creating products and solutions that truly help. Our entire culture of experimentation exists to find better ways to support and guide people on their self-discovery journey. We are looking for a PPC Specialist at Liven. In this role, you will build and grow our paid acquisition engine in Google Ads — running Search, Demand Gen, Performance Max, and Display campaigns to bring relevant users to our products at the right cost. 🎯 HOW WILL YOU MAKE AN IMPACT? - Set up and manage Google Ads campaigns across Search, Demand Gen, Performance Max, and Display — owning the full cycle from launch to optimization - Hit performance targets by optimizing bids, budgets, audiences, creatives, and keyword strategies to improve CAC, ROAS, and ROI - Run structured A/B tests — across ad copy, creatives, landing pages, and campaign types — and turn results into clear, data-backed decisions - Track and report on key metrics (LTV, CAC, ROAS, ROI) to keep the team aligned and surface opportunities for growth - Collaborate with the marketing team to align Google Ads activity with broader acquisition strategy and fu