PortfolioValueMarketingManager

## Accountabilities Lead the development and execution of portfolio-level marketing strategy, ensuring a unified value proposition that connects multiple products and services into a cohesive market narrative. Define and maintain integrated messaging frameworks that translate clinical, operational, and economic benefits into compelling customer-facing stories. Partner closely with product marketing, sales, clinical, and corporate account teams to ensure alignment between product-level positioning and broader portfolio strategy. Develop high-impact marketing tools and assets such as value decks, economic narratives, playbooks, and executive-level presentations tailored to hospital stakeholders. Drive value-based storytelling including total cost of ownership, workflow efficiency, utilization impact, and long-term health system outcomes. Support strategic account engagements and IDN discussions by enabling multi-product and long-term partnership positioning. Identify opportunities to strengthen portfolio differentiation through bundled messaging, coordinated launches, and integrated commercialization strategies. Requirements 7+ years of experience in medical device marketing, healthcare marketing, or related commercial roles, with exposure to complex healthcare systems. Strong ability to translate clinical, technical, and financial concepts into clear, persuasive, customer-facing narratives. Experience working cross-functionally across sales, marketing, clinical, and service teams in a matrixed environment. Strong understanding of healthcare economics, hospital purchasing dynamics, and value-based selling approaches. Excellent analytical and financial acumen with the ability to structure complex data into business cases and strategic messaging. Proven project management skills with the ability to lead initiatives across multiple stakeholders and competing priorities. Strong communication and influencing skills, with confidence engaging healthcare executives and clinic