MrBeast
media and entertainment
PlatformManager,Instagram
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Platform Manager, Instagram at MrBeast. Skills: Instagram platform native understanding, content creation and publishing, community management and engagement, strategic thinking for social media growth. Own the day to day publishing and community presence of MrBeast on Instagram. Contribute to the planning, programming, and optimization of how the brand shows up on the platform”
What You'll Achieve.
drives growth, loyalty, and cultural impact; fan growth; community health; business objectives; audience growth; partnerships; monetization initiatives; improve performance over time
Industry & Context.
solutions oriented mindset
Comfort working non traditional hours, including nights and weekends, to support major content drops and live moments
What They're Looking For.
Must Have
Deep, platform native understanding of Instagram culture, audience behavior, content trends, and engagement dynamics, Proven experience managing and growing an Instagram presence for a brand, creator, or media company, Hands-on publishing experience, including writing captions, cutting Reels, building Stories, and hitting post, Understanding of how social media contributes to broader business outcomes including growth, partnerships, and revenue, Exceptional communication skills with sharp instincts for tone, humor, timing, and cultural relevance, Ability to operate in real time, making fast, high quality decisions in high visibility environments, Experience working with analytics and performance data to inform creative and optimize results, Highly organized with the ability to manage multiple workflows, timelines, and stakeholders simultaneously, Experience collaborating cross functionally with creative, marketing, communications, and production teams, Proactive, solutions oriented mindset with ownership over content and community performance, Adaptable, coachable, and ego-free — priorities move fast here, and the best idea wins, Comfort working non traditional hours, including nights and weekends, to support major content drops and live moments
Nice to Have
creative instincts and the passion and conviction to pitch ideas and sell them in the room
What You'll Do.
Own the day to day publishing and community presence of MrBeast on Instagram
Contribute to the planning
and optimization of how the brand shows up on the platform
and publish content on the MrBeast Instagram account
Manage and engage with the MrBeast community on Instagram
Own day to day community interaction
responding to comments
and trends in real time with a brand authentic voice
Support the development and execution of a unified social engagement strategy aligned with fan growth
and business objectives
Translate brand and content strategy into Instagram specific creative
and posting behaviors
Identify opportunities for content and community engagement to support broader goals including audience growth
and monetization initiatives
Monitor community sentiment
and fan behavior to inform real time decisions and long term improvements
Support content launches and major moments by driving conversation
and interaction at scale
Contribute to content planning workflows
including content calendars
and live event coverage support
Act as a real time editorial voice during major uploads
and culturally relevant content and engagement
Help establish and maintain community guidelines to ensure a positive
and brand safe environment
Participate in post launch reporting and analysis to refine content and engagement strategies and improve performance over time
How You'll Work.
Team & Collaboration
Collaborate with the Social Analytics and Growth teams to align organic content and engagement with performance insights and paid strategy; Collaborate with cross functional teams including Creative, Production, Marketing, Communications, and Partnerships to align messaging and timing
Communication Scope
Exceptional communication skills with sharp instincts for tone, humor, timing, and cultural relevance
Process & Methodology
Manage multiple workflows, timelines, and stakeholders simultaneously
Full Job Description
About Us Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. THE ROLE You will own the day to day publishing and community presence of MrBeast on Instagram, while also contributing to the planning, programming, and optimization of how the brand shows up on the platform. Your focus is creative output and connection at scale, turning every post, story, and audience interaction into a strategic advantage that drives growth, loyalty, and cultural impact. The best platform managers understand that every post, story, comment, reply, and interaction is an extension of the brand and that engagement does not happen by accident. You will bring a strong point of view on tone, timing, creative direction, and platform specific behavior, ensuring MrBeast remains the most engaging presence on the internet. WHAT YOU’LL DO Pitch, create, and publish content on the MrBeast Instagram account, including feed posts, Reels, and Stories, with the creative conviction to bring ideas directly to Jimmy. Manage and engage with the MrBeast community on Instagram, with awareness of how the brand shows up across TikTok, X, YouTube, and emerging channels. Own day to day community interaction,
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