Carat

PlanningDirector

Shanghai, China FULL TIME
The Brief

“Planning Director at Carat. Skills: Media Planning, Strategic Planning, Team Leadership. Lead strategic media plan for clients. Lead team to deliver integrated planning”

What You'll Achieve.

Drive measurable business value; Improve effectiveness and profitability; Deliver great work; Strengthen client relationships; Support sustainable growth

Industry & Context.

Problems you'll solve

Develop actionable insights

What They're Looking For.

Must Have

strategic media plan for a portfolio of clients, lead a team, turn a business problem into a clear communications task, align specialists across channels, present recommendations, raise the standard of planning craft, grow the relationship, leading the planning output across assigned clients, ensure the team delivers the agency’s planning philosophy, shape integrated communications strategies, media plans designed to drive measurable business value, reframing media as an investment, identifying opportunities that improve effectiveness and profitability, guiding and developing Planning Managers and Executives, setting clear expectations, providing coaching, driving continuous improvement in planning craft, storytelling, strategic rigor, partner closely with analytics, data, and activation teams, interrogate data, develop actionable insights, translate real-time performance and learning into better planning decisions, collaborate with cross-functional leaders, ensure the right capabilities, tools, and products are deployed, delivering great work, strengthening client relationships, supporting sustainable growth

What You'll Do.

Lead strategic media plan for clients

Lead team to deliver integrated planning

Turn business problems into communications tasks

Align specialists across channels

Present recommendations for client buy-in

Raise standard of planning craft

Grow client relationships

Lead planning output for clients

Ensure team delivers planning philosophy

Shape integrated communications strategies

Develop media plans for business value

Guide and develop Planning Managers

Partner with analytics and data teams

Collaborate with cross-functional leaders

How You'll Work.

Team & Collaboration

Align specialists across channels; Partner closely with analytics, data, and activation teams; Collaborate with cross-functional leaders

Communication Scope

Storytelling

Free ATS check

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