Carat
PlanningDirector
“Planning Director at Carat. Skills: Media Planning, Strategic Planning, Team Leadership. Lead strategic media plan for clients. Lead team to deliver integrated planning”
What You'll Achieve.
Drive measurable business value; Improve effectiveness and profitability; Deliver great work; Strengthen client relationships; Support sustainable growth
Industry & Context.
Develop actionable insights
What They're Looking For.
Must Have
strategic media plan for a portfolio of clients, lead a team, turn a business problem into a clear communications task, align specialists across channels, present recommendations, raise the standard of planning craft, grow the relationship, leading the planning output across assigned clients, ensure the team delivers the agency’s planning philosophy, shape integrated communications strategies, media plans designed to drive measurable business value, reframing media as an investment, identifying opportunities that improve effectiveness and profitability, guiding and developing Planning Managers and Executives, setting clear expectations, providing coaching, driving continuous improvement in planning craft, storytelling, strategic rigor, partner closely with analytics, data, and activation teams, interrogate data, develop actionable insights, translate real-time performance and learning into better planning decisions, collaborate with cross-functional leaders, ensure the right capabilities, tools, and products are deployed, delivering great work, strengthening client relationships, supporting sustainable growth
What You'll Do.
Lead strategic media plan for clients
Lead team to deliver integrated planning
Turn business problems into communications tasks
Align specialists across channels
Present recommendations for client buy-in
Raise standard of planning craft
Grow client relationships
Lead planning output for clients
Ensure team delivers planning philosophy
Shape integrated communications strategies
Develop media plans for business value
Guide and develop Planning Managers
Partner with analytics and data teams
Collaborate with cross-functional leaders
How You'll Work.
Team & Collaboration
Align specialists across channels; Partner closely with analytics, data, and activation teams; Collaborate with cross-functional leaders
Communication Scope
Storytelling
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