Bounteous
Digital Marketing Activation: Digital Experience Optimization
PersonalizationManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Personalization Manager at Bounteous. Skills: Testing, Personalization, Audience strategy. Mature adoption of testing projects. Expand adoption of testing projects”
Industry & Context.
Solution complex problems
What They're Looking For.
Must Have
2+ years of experience in Product Management, 2+ years of experience in Testing and Personalization, Bachelor's degree in Marketing, Bachelor's degree in Computer Science, Bachelor's degree in Information Technology, Bachelor's degree in a related field
Nice to Have
Agency experience preferred
What You'll Do.
Mature adoption of testing projects
Expand adoption of testing projects
Mature adoption of personalization projects
Expand adoption of personalization projects
Develop testing strategies
Develop personalization strategies
Evaluate campaign effectiveness
Refine iterative testing plans
Maintain documentation of testing processes
Maintain documentation of personalization processes
Oversee configuration of CRO platforms
Oversee administration of CRO platforms
Oversee operation of CRO platforms
Audit Adobe Target audiences
Audit Adobe Experience Platform audiences
Identify audience overlap
Identify audience collision risk
Identify audience refresh cadence
Identify cross-activity conflicts
Analyze audience qualification strategies
Analyze audience activation strategies
Quantify overlap rates
Identify conflicting messaging
Identify conflicting experiences
Document prioritization approaches
Develop governance recommendations for audience creation
Develop governance recommendations for audience sharing
Develop governance recommendations for audience lifecycle management
Develop governance recommendations for experience prioritization
Define best practices for audience strategy
Define best practices for audience granularity
Define best practices for recency windows
Define best practices for trait usage
Define best practices for overlap mitigation
Define best practices for Target activity structuring
Align on intended audience experiences
Align on platform limitations within AEP
Align on recommended frameworks
Improve personalization consistency
Reduce experience conflicts
Promote information security practices
Enforce information security practices
Identify security risks
Assess security risks
Report security risks
Understand data storage
Understand data processing
Understand data transmission
Ensure compliance with data privacy standards
Ensure compliance with data protection standards
Integrate data protection measures
Safeguard sensitive information
How You'll Work.
Team & Collaboration
Partner with stakeholders
Full Job Description
## Description Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. Bounteous is leading the charge in dynamic digital experiences and is looking for the right team members to drive those results. In our ever-changing, fast-paced digital world, our approach helps brands envision, harness, and enable their online and mobile presence. We are looking for a Manager of Personalization to create big-picture digital solutions and deliver transformational brand experiences. This person will work within our Marketing Services team and will be responsible for assisting our Personalization Director with achieving channel goals and growth. If you are passionate about collaborating with curious minds as help solution complex problems then we want to hear from you! ## Information Security Responsibilities Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocolsIdentify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assetsUnderstand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and
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