Bounteous

Digital Marketing Activation: Digital Experience Optimization

PersonalizationManager

$125–136k United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Personalization Manager at Bounteous. Skills: Testing, Personalization, Audience strategy. Mature adoption of testing projects. Expand adoption of testing projects”

Industry & Context.

Digital Marketing Activation: Digital Experience Optimization
Problems you'll solve

Solution complex problems

What They're Looking For.

Must Have

2+ years of experience in Product Management, 2+ years of experience in Testing and Personalization, Bachelor's degree in Marketing, Bachelor's degree in Computer Science, Bachelor's degree in Information Technology, Bachelor's degree in a related field

Nice to Have

Agency experience preferred

What You'll Do.

Mature adoption of testing projects

Expand adoption of testing projects

Mature adoption of personalization projects

Expand adoption of personalization projects

Develop testing strategies

Develop personalization strategies

Evaluate campaign effectiveness

Refine iterative testing plans

Maintain documentation of testing processes

Maintain documentation of personalization processes

Oversee configuration of CRO platforms

Oversee administration of CRO platforms

Oversee operation of CRO platforms

Audit Adobe Target audiences

Audit Adobe Experience Platform audiences

Identify audience overlap

Identify audience collision risk

Identify audience refresh cadence

Identify cross-activity conflicts

Analyze audience qualification strategies

Analyze audience activation strategies

Quantify overlap rates

Identify conflicting messaging

Identify conflicting experiences

Document prioritization approaches

Develop governance recommendations for audience creation

Develop governance recommendations for audience sharing

Develop governance recommendations for audience lifecycle management

Develop governance recommendations for experience prioritization

Define best practices for audience strategy

Define best practices for audience granularity

Define best practices for recency windows

Define best practices for trait usage

Define best practices for overlap mitigation

Define best practices for Target activity structuring

Align on intended audience experiences

Align on platform limitations within AEP

Align on recommended frameworks

Improve personalization consistency

Reduce experience conflicts

Promote information security practices

Enforce information security practices

Identify security risks

Assess security risks

Report security risks

Understand data storage

Understand data processing

Understand data transmission

Ensure compliance with data privacy standards

Ensure compliance with data protection standards

Integrate data protection measures

Safeguard sensitive information

How You'll Work.

Team & Collaboration

Partner with stakeholders

Full Job Description

## Description Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. Bounteous is leading the charge in dynamic digital experiences and is looking for the right team members to drive those results. In our ever-changing, fast-paced digital world, our approach helps brands envision, harness, and enable their online and mobile presence.  We are looking for a Manager of Personalization to create big-picture digital solutions and deliver transformational brand experiences. This person will work within our Marketing Services team and will be responsible for assisting our Personalization Director with achieving channel goals and growth. If you are passionate about collaborating with curious minds as help solution complex problems then we want to hear from you!  ## Information Security Responsibilities Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocolsIdentify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assetsUnderstand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and

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