Unilever
FMCG
PersonalCareCategoryStrategySeniorManagerDeodorants
Neural analysis suggests this role is
optimal for Senior Manager candidates.
“Personal Care Category Strategy Senior Manager Deodorants at Unilever. Skills: Category strategy, Brand positioning, Product innovation, Market share expansion. Lead strategic direction of Deodorants category. Drive long-term vision for category”
What You'll Achieve.
Market share expansion; Profitability growth; Deliver financial targets; Achieve market share objectives; Improve brand health metrics
Industry & Context.
Data-driven decisions
What They're Looking For.
Must Have
Established experience in category management, Established experience in brand management, Established experience in strategic marketing, Significant personal care experience, Significant deodorants experience
Nice to Have
M&A experience, Strategic partnerships experience
What You'll Do.
Lead strategic direction of Deodorants category
Drive long-term vision for category
Develop category strategies
Implement category strategies
Conduct market analysis
Conduct consumer insights research
Conduct competitive intelligence
Collaborate with Marketing
Collaborate with Sales
Collaborate with Supply Chain
Ensure delivery of financial targets
Ensure delivery of market share objectives
Ensure delivery of brand health metrics
Lead development of annual marketing plans
Ensure effective execution of marketing plans
Identify M&A opportunities
Evaluate strategic partnerships
Mentor junior team members
Develop junior team members
Present category performance
Present strategic recommendations
Ensure compliance with regulations
Ensure compliance with policies
How You'll Work.
Team & Collaboration
Collaborate across levels; Cross-functional collaboration
Communication Scope
Presentations; Senior leadership communication
Full Job Description
ROLE TITLE: PC Category Strategy Senior Manager, Deodorants LOCATION: 100VE London ABOUT THE ROLE Lead the strategic direction and growth of the Deodorants category within Unilever, focusing on innovation, market share expansion, and profitability. This role drives the long-term vision and execution of category strategies, ensuring alignment with overall business objectives. KEY RESPONSIBILITIES * Develop and implement comprehensive category strategies for Deodorants, encompassing brand positioning, product innovation roadmap, pricing, promotion, and distribution channels. * Conduct in-depth market analysis, consumer insights research, and competitive intelligence to identify growth opportunities and mitigate threats. * Collaborate with R&D, Marketing, Sales, and Supply Chain teams to translate category strategies into actionable plans and successful product launches. * Manage the category’s P&L, ensuring delivery of financial targets, market share objectives, and brand health metrics. * Lead the development of annual marketing plans and ensure effective execution across all consumer touchpoints. * Identify and evaluate potential M&A opportunities or strategic partnerships within the deodorants space. * Mentor and develop junior team members, fostering a high-performance culture within the category team. * Present category performance, strategic recommendations, and future plans to senior leadership. * Ensure compliance with all relevant industry regulations and internal company policies. KEY SKILLS AND EXPERIENCE REQUIRED * Established and progressive experience in category management, brand management, or strategic marketing within the FMCG industry, with a significant portion dedicated to personal care or deodorants. * Proven track record of developing and executing successful category strategies that have driven significant business growth and market share gains. * Strong analytical skills with the ability to interpret complex data, draw actionable insights, and
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