Performance Media Trading Manager
PerformanceMediaTradingManager
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“Performance Media Trading Manager at Performance Media Trading Manager. Skills: social media trading, programmatic media trading, campaign optimization, media strategy. Create social and programmatic tactical plans. Set up and execute social and programmatic campaigns”
What You'll Achieve.
Deliver on the intended goals & objectives for the investment; Deliver on Brand KPIs, goals, and objectives
Industry & Context.
Troubleshoot platform, campaign, and Ad Ops issues and solve technical blockers
Immigration Sponsorship is not available for this role
What They're Looking For.
Must Have
Bachelor's Degree, 4-5+ years experiences as a social and programmatic trader, math and analytical skills, Foundational marketing acumen, Advanced computer skills (MS Word, Excel, PowerPoint at minimum), Ability to learn server-based software and tools, interest in and familiarity with full media planning and activation process, Ability to work both independently and collaboratively
Nice to Have
experience with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces are preferred
What You'll Do.
Create social and programmatic tactical plans
Set up and execute social and programmatic campaigns
Tag and traffic creative assets
Report on social and programmatic media channels
Monitor campaign pacing and delivery
Manage campaign performance against KPIs
Make campaign optimization recommendations
Measure campaign impact using metrics
Share pacing and performance updates
Present campaign recaps and insights
Understand category media model and plans
Ensure buys are input into Prisma
Complete trafficking accurately
QA campaigns and flag issues
Keep optimization notes and insights
Identify opportunities for cross-tactic optimization
Maintain partner relationships
Keep up to date on platform updates
Collaborate on planning and strategy
Work on experiments to improve digital media approach
Be a Social & Programmatic media expert
Understand latest developments in digital media
Implement data strategy for targeting
Keep up to date on targeting capabilities
Troubleshoot platform
Solve technical blockers
Develop dashboards and reporting capabilities
Train other team members
How You'll Work.
Team & Collaboration
Collaborate on planning, strategy and capabilities with the full media team; Work with category media team and agencies; Present campaign recaps and insights to strategic planners and brand teams; Collaborate with A&I and rest of the media team; Train other team members
Communication Scope
Share pacing and performance updates; Present campaign recaps and insights
Full Job Description
**Job Location** Cincinnati **Job Description** The Performance Media Trading Manager is a role with our US In-House Media team, supporting the Native business within our North America division and will be responsible for the implementation of our digital media strategies. As a US Media Trading Manager, you will be a collaborative and courageous leader whose primary focus will be helping to execute social and programmatic media campaigns for the business, inclusive of audience & inventory strategy and ongoing campaign optimizations that deliver on the intended goals & objectives for the investment. **As the Beauty Care Performance Media Trading Manager, you will:** * Be responsible for social and programmatic tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social and programmatic media channels. * Monitor campaign pacing and manage delivery and performance in line with Brand KPIs, goals, and objectives making ongoing campaign optimization recommendations. * Measure impact of campaigns using quantitative and qualitative metrics. * Share pacing and performance updates and resulting recommendations with the team on a weekly basis. * Present campaign recaps and insights to strategic planners and brand teams. * Fully understand the category media model and media plans and the role of Social & Programmatic campaigns within those. Learn and contribute to the category’s overarching digital strategy. * Work with category media team and agencies to ensure buys are input properly into Prisma and other tools and trafficking is completed accurately. QA campaigns and flag any issues. * Keep regular and detailed optimization notes and campaign insights – identify opportunities for cross-tactic optimization (shifts). * Maintain partner relationships, keep up to date on platform updates, bugs, trainings and raise issues or areas of opportunity for improvement within Social & Programmatic capabi
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