Abbott
Healthcare
PerformanceMediaLead
Neural analysis suggests this role is
optimal for Lead candidates.
“Performance Media Lead at Abbott. Skills: Performance Marketing, Social Commerce, TikTok Shop, Meta Ads. Plan paid ad budgets. Allocate paid ad budgets”
What You'll Achieve.
Hit revenue targets; Drive actual business revenue; Drive GMV/Sales; Deliver on KPIs; Keep numbers flowing
Industry & Context.
Problem Solving; Troubleshooting
Flexible WFH on Sat
What They're Looking For.
Must Have
3 to 5 years hands-on experience in Performance Marketing, 1–2 years in Lead or Sub-lead role, Proven track record scaling sales on TikTok Shop, Proven track record scaling sales on Meta Ads, Proven track record lowering costs on TikTok Shop, Proven track record lowering costs on Meta Ads, Solid grasp of tracking systems, Able to give clear critiques to creative teams, Able to give clear critiques to brand teams
What You'll Do.
Allocate paid ad budgets
Optimize paid ad budgets
Lead strategies for Social Commerce
Operate campaigns for Social Commerce
Drive GMV via Social Commerce
Drive Sales via Social Commerce
Provide feedback to content team
Translate data into creative insights
Produce high-converting hooks
Produce high-converting videos
Produce high-converting images
Challenge external agencies
Review external agencies
Drive external agencies
Ensure agencies deliver KPIs
Align agencies with business goals
Sync brand messaging with performance tactics
Ensure ads drive instant conversions
Ensure ads drive conversions at lowest cost
Ensure ads do not hurt brand equity
Find workarounds for banned ad accounts
Find workarounds for dropped pixels
Find workarounds for performance dips
Execute workarounds to keep numbers flowing
Manage internal Media Buying team
Mentor internal Media Buying team
Inject revenue-driven culture
How You'll Work.
Team & Collaboration
Content team; External agencies; Creative teams; Brand teams; Internal Media Buying team
Communication Scope
Stakeholder Communication; Creative critiques
Full Job Description
## **JOB DESCRIPTION:** **About ABBOTT** Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. As Senior Talent Acquisition Manager, you will play a critical role in setting the strategy and leading a team of internal recruiters and external partnerships to effectively attract, hire, and maintain a continuous pipeline of well-qualified talent. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: * Career development with an international company where you can grow the career you dream of. * A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. # **Overall:** **1\. Working Location:** Flemington Tower, 182 Le Dai Hanh, Phu Tho Ward, HCMC **2\. Working Time:** Mon-Sat, (Flexible WFH on Sat) **3\. Contract:** 3rd party contract (100% social insurance & benefits) **Job Purpose** We are not looking for a passive "campaign-setter" who just clicks buttons and spends budgets. We need a Performance Media Lead with a strong "Commercial Mindset"—someone who looks at ad metrics but fundamentally sees Revenue and Profit. You will be the orchestrator who balances Data with Stakeholder Communication. Most importantly, you are proactive, open-minded, and ready to Go the Extra Mile to crush any obstacles and hit the revenue targets by any means necessary. **Key Responsibilities** **1\. Social Commerce Exe
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