Abbott

Healthcare

PerformanceMediaLead

$750000–1200000k ~AI est. Ho Chi Minh City, Vietnam FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Performance Media Lead at Abbott. Skills: Performance Marketing, Social Commerce, TikTok Shop, Meta Ads. Plan paid ad budgets. Allocate paid ad budgets”

What You'll Achieve.

Hit revenue targets; Drive actual business revenue; Drive GMV/Sales; Deliver on KPIs; Keep numbers flowing

Industry & Context.

Healthcare
Problems you'll solve

Problem Solving; Troubleshooting

Eligibility Requirements

Flexible WFH on Sat

What They're Looking For.

Must Have

3 to 5 years hands-on experience in Performance Marketing, 1–2 years in Lead or Sub-lead role, Proven track record scaling sales on TikTok Shop, Proven track record scaling sales on Meta Ads, Proven track record lowering costs on TikTok Shop, Proven track record lowering costs on Meta Ads, Solid grasp of tracking systems, Able to give clear critiques to creative teams, Able to give clear critiques to brand teams

What You'll Do.

Allocate paid ad budgets

Optimize paid ad budgets

Lead strategies for Social Commerce

Operate campaigns for Social Commerce

Drive GMV via Social Commerce

Drive Sales via Social Commerce

Provide feedback to content team

Translate data into creative insights

Produce high-converting hooks

Produce high-converting videos

Produce high-converting images

Challenge external agencies

Review external agencies

Drive external agencies

Ensure agencies deliver KPIs

Align agencies with business goals

Sync brand messaging with performance tactics

Ensure ads drive instant conversions

Ensure ads drive conversions at lowest cost

Ensure ads do not hurt brand equity

Find workarounds for banned ad accounts

Find workarounds for dropped pixels

Find workarounds for performance dips

Execute workarounds to keep numbers flowing

Manage internal Media Buying team

Mentor internal Media Buying team

Inject revenue-driven culture

How You'll Work.

Team & Collaboration

Content team; External agencies; Creative teams; Brand teams; Internal Media Buying team

Communication Scope

Stakeholder Communication; Creative critiques

Full Job Description

## **JOB DESCRIPTION:** **About ABBOTT** Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. As Senior Talent Acquisition Manager, you will play a critical role in setting the strategy and leading a team of internal recruiters and external partnerships to effectively attract, hire, and maintain a continuous pipeline of well-qualified talent. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: * Career development with an international company where you can grow the career you dream of. * A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. # **Overall:** **1\. Working Location:** Flemington Tower, 182 Le Dai Hanh, Phu Tho Ward, HCMC **2\. Working Time:** Mon-Sat, (Flexible WFH on Sat) **3\. Contract:** 3rd party contract (100% social insurance & benefits) **Job Purpose** We are not looking for a passive "campaign-setter" who just clicks buttons and spends budgets. We need a Performance Media Lead with a strong "Commercial Mindset"—someone who looks at ad metrics but fundamentally sees Revenue and Profit. You will be the orchestrator who balances Data with Stakeholder Communication. Most importantly, you are proactive, open-minded, and ready to Go the Extra Mile to crush any obstacles and hit the revenue targets by any means necessary. **Key Responsibilities** **1\. Social Commerce Exe

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