PerformanceMarketingSpecialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.   Our client is a fast-growing DTC ecommerce brand in the apparel and accessories space, focused on delivering premium-quality products through a strong online customer experience. With an established creative pipeline supported by UGC creators and internal design resources, the company is looking to strengthen its paid acquisition efforts by bringing on a highly strategic performance marketer to optimize and scale campaigns across multiple channels. LOCATION Fully Remote | 9 AM - 5 PM EST ROLE OVERVIEW The Performance Marketing Specialist will own and optimize the brand’s paid media performance across Meta, TikTok, and Google. This role is heavily focused on campaign optimization, creative testing strategy, account restructuring, and scaling profitable customer acquisition efforts. The ideal candidate has hands-on experience managing paid media for DTC ecommerce brands, understands the relationship between creative strategy and performance metrics, and can proactively improve KPIs such as CPM, ROAS, CAC, CTR, MER, and CVR. This role requires a strategic thinker who can identify inefficiencies, improve campaign performance, and drive scalable growth initiatives. KEY RESPONSIBILITIES PAID MEDIA STRATEGY & EXECUTION - Manage and optimize paid campaigns across Meta, TikTok, and Google Ads - Restructure and improve campaign and account architecture where needed - Monitor and improve key performance metrics including CPM, CAC, CTR, ROAS, MER, and CVR - Scale winning campaigns while maintaining profitability - Analyze performance trends and proactively identify growth opportunities CREATIVE TESTING & PERFORMANCE OPTIMIZATION - Develop and oversee creative testing strategies focused on improving ad performance - Collaborate with internal cre