WATI.io
Technology
PerformanceMarketingSpecialist
“Performance Marketing Specialist at WATI.io. Skills: Performance marketing, Paid campaigns, Campaign optimization, Data analysis. Plan paid campaigns. Launch paid campaigns”
What You'll Achieve.
Improve ROAS; Improve CAC; Improve CTR; Improve conversion rates
Industry & Context.
Analytical rigour; Analytical skills; Data interpretation; Identify opportunities
What They're Looking For.
Must Have
4-6 years performance marketing experience, Proven track record managing paid campaigns, Deep Google Ads expertise, Deep Meta Ads expertise, Solid LinkedIn Ads knowledge, Analytical skills, Creative thinking, Experience running campaigns across multiple countries, Reporting skills, Solid understanding of conversion tracking, Solid understanding of UTM structures, Solid understanding of attribution models, Solid understanding of pixel/tag implementation
Nice to Have
Experience with creator/influencer marketing, Familiarity with WhatsApp Business API, Familiarity with messaging-first GTM strategies, Experience running campaigns in Africa, Experience running campaigns in LATAM, Experience running campaigns in MENA, Experience running campaigns in SEA markets, SaaS marketing experience, B2B marketing experience
What You'll Do.
Launch paid campaigns
Optimize paid campaigns
Own campaign performance
Develop creative briefs
Define audience targeting
Monitor daily performance
Identify opportunities to improve ROAS
Identify opportunities to improve CAC
Identify opportunities to improve CTR
Identify opportunities to improve conversion rates
Stay on top of platform updates
Test new platform features
Build performance dashboards
Create weekly reports
Create monthly reports
Conduct competitor analysis
Perform ad benchmarking
Support budget planning
Reconcile monthly spend
Align campaign messaging
Contribute to influencer marketing
Contribute to creator marketing
How You'll Work.
Team & Collaboration
Collaborate with design team; Collaborate with content team; Work with growth team; Work with product team
Communication Scope
Present performance insights
Process & Methodology
Campaign lifecycle management
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