Pavago
Staffing and Recruiting
PerformanceMarketingSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Performance Marketing Specialist at Pavago. Skills: Performance marketing, Customer acquisition, Campaign management, Data analysis. Develop performance-driven advertising campaigns. Manage performance-driven advertising campaigns”
What You'll Achieve.
Measurable business growth; Improve ROAS; Reduce CPA/CPL; Scale campaigns profitably; Improve campaign performance; Improve lead quality; Improve conversion performance; Align campaigns with business growth; Align campaigns with revenue objectives; Drive measurable business growth; Improve efficiency; Improve scalability; Click-Through Rate (CTR); Cost Per Lead (CPL); Cost Per Acquisition (CPA); Return on Ad Spend (ROAS); Conversion Rate Improvements; Lead Growth; Revenue Growth; Budget Utilization Efficiency; Campaign Scaling Performance; Campaign Optimization Performance
Industry & Context.
Analytical thinker; Proactive problem-solver; Data analysis
What They're Looking For.
Must Have
3+ years of experience managing paid advertising campaigns, Experience with Google Ads, Experience with Meta Ads, Experience with LinkedIn Ads, Understanding of PPC, Understanding of attribution models, Understanding of conversion tracking, Understanding of paid funnel optimization, Experience using Google Analytics, Experience using Google Tag Manager, Proven ability to improve ROAS, Proven ability to reduce CPA/CPL, Proven ability to scale campaigns profitably, Communication skills, Project management skills, Organizational skills
Nice to Have
Experience with Lead Generation campaigns, Experience with E-commerce campaigns, Familiarity with CRM tools, Familiarity with automation tools, Understanding of funnel marketing, Understanding of audience segmentation, Understanding of lifecycle marketing, Google Ads certifications, Meta Ads certifications, Experience managing multiple accounts, Experience managing client portfolios, Experience in SaaS, Experience in agencies, Experience in professional services, Experience in high-growth startups
What You'll Do.
Develop performance-driven advertising campaigns
Manage performance-driven advertising campaigns
Plan campaigns for lead generation
Plan campaigns for customer acquisition
Plan campaigns for sales
Plan campaigns for brand growth
Execute campaigns for lead generation
Execute campaigns for customer acquisition
Execute campaigns for sales
Execute campaigns for brand growth
Optimize ad creatives
Create audience targeting
Test audience targeting
Optimize audience targeting
Create campaign structures
Test campaign structures
Optimize campaign structures
Collaborate with marketing teams
Collaborate with content teams
Collaborate with creative teams
Manage campaign launches
Manage scaling initiatives
Manage ongoing optimization
Monitor campaign performance daily
Identify optimization opportunities
Experiment with new campaign formats
Experiment with new acquisition strategies
Experiment with new audience segments
Evaluate campaign effectiveness
Prepare performance reports
Identify attribution insights
Identify opportunities for scalable growth
Optimize the full customer acquisition funnel
Improve conversion performance
Support landing page optimization
Support conversion-focused marketing initiatives
Align campaigns with business growth objectives
Align campaigns with revenue objectives
Work closely with design teams
Work closely with sales teams
Provide data-backed feedback
Contribute to integrated marketing strategies
Review campaign dashboards
Review performance metrics
Launch advertising campaigns
Scale advertising campaigns
Collaborate on new ad assets
Collaborate on new messaging
Test new targeting strategies
Test bidding approaches
Test funnel improvements
Analyze campaign trends
Prepare reporting insights
Refine acquisition strategies
How You'll Work.
Team & Collaboration
Marketing teams; Content teams; Creative teams; Design teams; Sales teams; Cross-functional teams
Communication Scope
Actionable insights; Actionable growth strategies; Data-backed feedback
Process & Methodology
Project management
Full Job Description
### **Performance Marketing Specialist** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Time Zone **Location:** Remote (Pakistan, LATAM, South Africa, Philippines Preferred) ### **About the Role** We are seeking a highly analytical and execution-focused Performance Marketing Specialist to develop, manage, and optimize paid marketing campaigns across multiple digital advertising platforms. This role is ideal for a data-driven marketer who understands how to build scalable acquisition systems while balancing creativity, experimentation, and ROI optimization. You will oversee campaigns across Google Ads, Meta, LinkedIn, and additional paid channels, ensuring every campaign is optimized for measurable business growth. The ideal candidate thrives in fast-paced environments, understands full-funnel marketing, and continuously improves campaign performance through testing, analytics, and strategic optimization. ### **What You’ll Own** ### **Campaign Strategy & Execution** • Develop and manage performance-driven advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms • Plan and execute campaigns focused on lead generation, customer acquisition, sales, and brand growth • Create, test, and optimize ad creatives, messaging, audience targeting, and campaign structures • Collaborate with marketing, content, and creative teams to ensure alignment across campaigns and brand messaging • Manage campaign launches, scaling initiatives, and ongoing optimization efforts ### **Optimization & Growth** • Monitor campaign performance daily and identify optimization opportunities • Conduct A/B testing across creatives, audiences, landing pages, and bidding strategies • Optimize budgets, bids, placements, and targeting to improve ROAS and reduce CPA/CPL • Experiment with new campaign formats, acquisition strategies, and audience segments • Stay updated on advertising platform updates, algorithm changes, and industry best practices ### **Analytic
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