Pavago
Staffing and Recruiting
PerformanceMarketingSpecialist
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“Performance Marketing Specialist at Pavago. Skills: Performance marketing, Paid advertising, Campaign optimization, Data analysis. Develop and manage paid advertising campaigns. Plan and execute lead generation campaigns”
What You'll Achieve.
Measurable business growth; ROI optimization; Improve ROAS; Reduce CPA/CPL; Scale campaigns profitably; Improve campaign performance; Scalable acquisition systems; Improve lead quality; Improve conversion performance; Align with business growth and revenue objectives; Click-Through Rate (CTR); Cost Per Lead (CPL) / Cost Per Acquisition (CPA); Return on Ad Spend (ROAS); Conversion Rate Improvements; Lead or Revenue Growth; Budget Utilization Efficiency; Campaign Scaling & Optimization Performance
Industry & Context.
Analytical thinker; Proactive problem-solver; Continuous improvement
What They're Looking For.
Must Have
3+ years of hands-on experience managing paid advertising campaigns, Proven experience with Google Ads, Meta Ads, LinkedIn Ads, or related paid platforms, understanding of PPC, attribution models, conversion tracking, and paid funnel optimization, Experience using Google Analytics, Google Tag Manager, and related reporting tools, Proven ability to improve ROAS, reduce CPA/CPL, and scale campaigns profitably, communication, project management, and organizational skills
Nice to Have
Experience with both Lead Generation and E-commerce campaigns, Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo, Understanding of funnel marketing, audience segmentation, and lifecycle marketing, Google Ads or Meta Ads certifications, Experience managing multiple accounts or client portfolios, Experience in SaaS, agencies, professional services, or high-growth startups
What You'll Do.
Develop and manage paid advertising campaigns
Plan and execute lead generation campaigns
and optimize ad creatives
Manage campaign launches and scaling
Monitor campaign performance daily
Experiment with new campaign formats
Track and analyze KPIs
Use analytics dashboards to evaluate effectiveness
Prepare performance reports
Identify trends and opportunities
Optimize the full customer acquisition funnel
Improve lead quality and conversion performance
Support landing page optimization
Align campaigns with business objectives
Provide data-backed feedback
Contribute to integrated marketing strategies
How You'll Work.
Team & Collaboration
Collaborate with marketing, content, and creative teams; Work closely with design, content, sales, and marketing teams; Collaborate with marketing and sales teams
Communication Scope
Communication skills
Process & Methodology
Organizational skills
Full Job Description
### **Performance Marketing Specialist** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Time Zone **Location:** Remote (Pakistan, LATAM, South Africa, Philippines Preferred) ### **About the Role** We are seeking a highly analytical and execution-focused Performance Marketing Specialist to develop, manage, and optimize paid marketing campaigns across multiple digital advertising platforms. This role is ideal for a data-driven marketer who understands how to build scalable acquisition systems while balancing creativity, experimentation, and ROI optimization. You will oversee campaigns across Google Ads, Meta, LinkedIn, and additional paid channels, ensuring every campaign is optimized for measurable business growth. The ideal candidate thrives in fast-paced environments, understands full-funnel marketing, and continuously improves campaign performance through testing, analytics, and strategic optimization. ### **What You’ll Own** ### **Campaign Strategy & Execution** • Develop and manage performance-driven advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms • Plan and execute campaigns focused on lead generation, customer acquisition, sales, and brand growth • Create, test, and optimize ad creatives, messaging, audience targeting, and campaign structures • Collaborate with marketing, content, and creative teams to ensure alignment across campaigns and brand messaging • Manage campaign launches, scaling initiatives, and ongoing optimization efforts ### **Optimization & Growth** • Monitor campaign performance daily and identify optimization opportunities • Conduct A/B testing across creatives, audiences, landing pages, and bidding strategies • Optimize budgets, bids, placements, and targeting to improve ROAS and reduce CPA/CPL • Experiment with new campaign formats, acquisition strategies, and audience segments • Stay updated on advertising platform updates, algorithm changes, and industry best practices ### **Analytic
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