Lokal
Technology
performanceMarketingSpecialist
“performance Marketing Specialist at Lokal. Skills: Performance marketing, Growth marketing, App campaigns, User acquisition. Plan paid app campaigns. Execute paid app campaigns”
What You'll Achieve.
Improve conversion; Improve payback periods; Ensure scaling within target CPA
Industry & Context.
Root cause analysis; Troubleshooting; Data interpretation
What They're Looking For.
Must Have
2–3 years performance marketing experience, 2–3 years growth marketing experience, Understanding global app marketing ecosystem, Hands-on experience with MMPs, Solid understanding iOS attribution frameworks, Comfortable working with backend tracking concepts, Analytical proficient in spreadsheets, Analytical proficient in dashboards, Analytical proficient in campaign data interpretation, Ability to think creatively, Ability to think analytically, Instinct for user research, Instinct for audience understanding
Nice to Have
International or multi-geo campaigns experience preferred, App marketing experience preferred, Subscription products experience preferred
What You'll Do.
Plan paid app campaigns
Execute paid app campaigns
Optimize paid app campaigns
Drive user acquisition
Drive subscription growth
Work with MMP platforms
Work with backend tracking systems
Ensure clean attribution
Ensure funnel integrity
Run A/B tests on creatives
Run A/B tests on targeting
Run A/B tests on bidding strategies
Run A/B tests on onboarding funnels
Improve payback periods
Deep dive into user behavior
Deep dive into retention patterns
Deep dive into demographic data
Translate insights into creative directions
Collaborate with creative teams
Build high-converting ad creatives
Analyze campaign performance
Partner with backend teams
Partner with engineering teams
Validate event tracking
Validate postback configurations
Validate cohort data accuracy
Identify growth opportunities
Manage budgets efficiently
Ensure scaling within target CPA
How You'll Work.
Team & Collaboration
Collaborate with creative teams; Partner with backend teams; Partner with engineering teams; Cross-functional learning
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