D2L

Education Technology

PerformanceMarketingSpecialist

CA$60–72k Kitchener, Ontario, Canada
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Performance Marketing Specialist at D2L. Skills: Performance marketing, Campaign execution, Campaign optimization. Support creation of LinkedIn Ad campaigns. Support execution of Paid Search campaigns”

Industry & Context.

Education Technology
Problems you'll solve

Analytical skills; Research skills

What They're Looking For.

Must Have

Knowledge of Digital Marketing tactics, Knowledge of Paid Search channels, Knowledge of Paid Social channels, Google Ads, LinkedIn Ads, Ability to create positive external relationships, Ability to create positive internal cross-functional relationships, Organization skills, Project management skills, Proven team player, Flexible and adaptable, Ability to handle multiple projects, Work effectively in a fast-paced environment, Work effectively in a deadline-driven environment, Work effectively with rapidly changing priorities, Analytical skills, Research skills, Attention to detail

Nice to Have

Experience working in SaaS, Experience working in B2B verticals, Experience with tracking technologies, Google Tag Manager experience, Google Analytics experience

What You'll Do.

Support creation of LinkedIn Ad campaigns

Support execution of Paid Search campaigns

Support optimization of Paid Search campaigns

Support execution of ABM marketing display campaigns

Create landing pages for campaigns

Partner with creative team to develop assets

Partner with external freelancers to develop assets

Support management of external agency

Support management of channel partners

Report success metrics

Provide insights on paid search performance

Provide recommendations on paid search performance

Provide insights on paid social performance

Provide recommendations on paid social performance

Assist with project planning

Assist with resource planning

Work with web team to feedback keyword insights

Work with SEO team to feedback keyword insights

Work with content team to feedback keyword insights

How You'll Work.

Team & Collaboration

Cross-functional stakeholders; Paid Social Manager; Paid Media Manager; Web experience team; Creative team; External freelancers; External agency; Channel partners; Web team; SEO team; Content team

Process & Methodology

Project management, Resource planning

Full Job Description

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies. D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L. D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally. Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations. Job Summary: The Performance Marketing Specialist will support our in-house performance marketing team, who executes digital marketing efforts across the North American, EMEA, APAC & LATAM regions. This is a hands-on performance marketing role where the candidate will be expected to be in platform executing and optimizing campaigns daily. As a member of the performance marketing team, the successful candidate will be expected to help execute and optimize our various campaigns across the year, while providing recommendations to the channel strategists where applicable. The successful candidate will also have the opportunity to develop their knowledge outside of paid media by supporting th

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