PerformanceMarketingManager,PaidSocial

## Accountabilities Design, launch, and manage user acquisition campaigns across paid social platforms including Meta, TikTok, X, Snapchat, and other relevant channels for both web and app products. Own end-to-end campaign execution including budgeting, setup, optimization, and performance tracking with a strong focus on CPA, ROAS, and LTV targets. Brief, coordinate, and optimize creative production efforts, including UGC content, in collaboration with internal and external creative teams. Continuously test and iterate on ad creatives, messaging, targeting strategies, and funnel structures to maximize campaign performance. Collaborate closely with creative, analytics, BI, and product teams to scale successful campaigns across multiple international markets. Analyze performance data using tools such as AppsFlyer, Google Analytics, and internal dashboards to generate actionable insights and optimization opportunities. Run structured A/B testing frameworks to improve conversion rates and validate growth hypotheses across the user journey. Stay ahead of paid social trends, platform changes, and emerging acquisition opportunities to maintain competitive advantage. Build and maintain strong relationships with platform partners to access beta features, insights, and strategic support. Requirements: 3+ years of experience in performance marketing or user acquisition with a strong focus on paid social channels such as Meta, TikTok, and X. Proven track record of managing and scaling campaigns across both web and app environments with measurable impact on CPA, ROAS, and LTV. Strong analytical mindset with the ability to interpret data, design experiments, and scale winning strategies. Hands-on experience with tools such as Meta Ads Manager, TikTok Ads, AppsFlyer, Google Analytics, and related marketing analytics platforms. Solid understanding of full-funnel digital marketing, including creative strategy, conversion optimization, and cross-channel coordination. Comfortable work