Abacum
Business Planning Software
PerformanceMarketingManager(Paid)
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“Performance Marketing Manager (Paid) at Abacum. Own paid pipeline number. Manage paid budget”
What You'll Achieve.
Produce pipeline from spend
Industry & Context.
Spend decisions from conversion data; Understand attribution
What They're Looking For.
Must Have
A few years of hands-on paid media experience, Managed $1M+ in annual paid spend, Experience making spend decisions from conversion data, Understand B2B attribution
Nice to Have
Agency-side on B2B SaaS accounts, In-house paid at growth-stage SaaS company, B2B curiosity, Fintech curiosity, Office-of-the-CFO audience curiosity, Experience standing up a brand-new paid channel
What You'll Do.
Own paid pipeline number
Optimize channel allocation
Build Google Ads campaigns
Optimize Google Ads campaigns
Build LinkedIn Ads campaigns
Optimize LinkedIn Ads campaigns
Experiment with new paid channels
Track paid performance
Ensure attribution hygiene
Collaborate on creative needs
Collaborate on landing pages
Report on paid performance
How You'll Work.
Team & Collaboration
Design and PMM collaboration
Full Job Description
About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions. Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more. We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch. Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning! You own paid. The number, the spend, and the bets on where paid budget goes next. You run the channel day to day: build, optimize, report, and decide where the next dollar goes. Paid is also where a lot of our channel experimentation will happen, so this isn't a maintain-the-account role. You'll test new paid surfaces (connected TV, programmatic, paid social beyond LinkedIn, newsletter and podcast sponsorships) and tell us honestly which ones earn more budget. WHAT YOU'LL OWN - The paid pipeline number and the full paid budget. You optimize channel allocation week to week based on cost per opportunity and downstream conversion, not impressions. - Hands-on Google Ads and LinkedIn Ads: account structure, audiences, creative needs, bidding, and optimization. You can walk through setting up a campaign from scratch because you do it. - New paid-channel experiments, with clear read-outs on what to scale and what to cut. - Tracking and attribution hygiene, working with the team on server-side tracking (Stape), product analytics (PostHog), and lead routing (Defau
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