Company
Education
PerformanceMarketingManager(Meta&GoogleAds)
Neural analysis suggests this role is
optimal for Manager candidates.
“Performance Marketing Manager (Meta & Google Ads). Skills: Performance marketing, Digital advertising, Growth marketing, Meta Ads, Google Ads. Plan paid advertising campaigns. Launch paid advertising campaigns”
What You'll Achieve.
Improve return on investment
Industry & Context.
Problem-solving abilities
What They're Looking For.
Must Have
2 years of hands-on experience in performance marketing, Proven expertise managing Meta Ads, Proven expertise managing Google Ads, Native-level Russian language proficiency, Professional-level English proficiency (C1 or higher)
Nice to Have
German language skills are highly desirable
What You'll Do.
Plan paid advertising campaigns
Launch paid advertising campaigns
Manage paid advertising campaigns
Optimize paid advertising campaigns
Design marketing experiments
Execute marketing experiments
Develop budget forecasts
Develop funnel projections
Develop campaign performance models
Coordinate ad creative production
Create marketing copy
Coordinate marketing copy production
Ensure tracking system implementation
Ensure attribution model implementation
Ensure conversion event implementation
Ensure pixel implementation
Ensure integration implementation
Monitor campaign performance daily
Implement optimization strategies
Collaborate with product teams
Collaborate with marketing teams
Identify growth opportunities
Prioritize growth opportunities
Test growth opportunities
Manage multiple campaigns
Manage multiple experiments
Maintain documentation
Present performance insights
Present recommendations
Maintain advertising budget oversight
Ensure efficient resource allocation
How You'll Work.
Team & Collaboration
Cross-functional teams; Creative teams; Product teams; Marketing teams
Full Job Description
## Accountabilities Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads platforms. Design and execute marketing experiments to validate acquisition, conversion, and growth hypotheses. Develop media plans, budget forecasts, funnel projections, and campaign performance models. Create or coordinate the production of ad creatives and marketing copy, leveraging AI tools and collaborating with creative teams when required. Ensure accurate implementation of tracking systems, attribution models, conversion events, pixels, and integrations across marketing platforms. Monitor campaign performance daily, analyze key metrics, and implement optimization strategies to improve return on investment. Collaborate with product and marketing teams to identify, prioritize, and test new growth opportunities. Manage multiple campaigns and experiments simultaneously while maintaining clear documentation and reporting of outcomes. Present performance insights, recommendations, and learnings to stakeholders in a structured and actionable manner. Maintain responsible oversight of advertising budgets and ensure efficient allocation of resources. Requirements Minimum of 2 years of hands-on experience in performance marketing, digital advertising, or growth marketing roles. Proven expertise managing and optimizing Meta Ads and Google Ads campaigns with measurable business results. Strong understanding of attribution models, conversion tracking, campaign setup, pixel implementation, event configuration, and troubleshooting. Advanced analytical skills with experience working with marketing KPIs, funnel metrics, forecasting models, and performance reporting. Ability to develop data-driven recommendations and make strategic decisions based on campaign performance insights. Experience using AI-powered tools to support content creation, campaign execution, or workflow efficiency. Excellent organizational skills with the ability to manage multiple priorities in
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