LumiMeds
telehealth
PerformanceMarketingManager(Growth&Lifecycle)
Neural analysis suggests this role is
optimal for Mid candidates.
“Performance Marketing Manager (Growth & Lifecycle) at LumiMeds. Skills: Paid Acquisition, Landing Page & Funnel Optimization (CRO), Compliance & Platform Policy Awareness, Lifecycle & Retention, Analytics & Attribution. Own strategy, execution, and optimization across: Google Ads (Search, Performance Max, YouTube) Meta Ads (Facebook / Instagram) Reddit Ads Tiktok Ads Microsoft Ads (Bing) App Lovin Ad Roll. Manage and scale paid budgets efficiently”
What You'll Achieve.
Scale acquisition efficiently; Improve conversion rates; Improve lifecycle performance; Optimize CAC, ROAS, CVR, AOV, and LTV; Increase LTV; Improve retention rates; Reduce churn; Scalable paid acquisition without compliance risk; Improved landing page conversion rates; subscription retention engine; Predictable unit economics; Clear reporting and budget confidence
Industry & Context.
Optimize CAC, ROAS, CVR, AOV, and LTV; Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels; Adjust bidding strategies and campaign structure based on data; Identify scaling opportunities without increasing risk exposure; Improve and test multiple funnels; Recommend landing page structure improvements; Suggest pricing tests, bundling experiments, and offer adjustments; Propose creative test variations to the Creative Director; Improve checkout and subscription flow performance; Ensure campaigns comply with platform ad policies (Google, Meta, etc.); Understand regulated marketing limitations (medical claims, disclaimers); Partner with internal stakeholders to prevent account flags or shutdown risk; Maintain a risk-aware scaling strategy; Own and build our lifecycle marketing engine: SMS automation Email automation Abandoned cart flows Post-purchase sequences Subscription retention campaigns Win-back flows; Build reporting dashboards; Monitor CAC, ROAS, CVR, AOV, and LTV; Improve attribution clarity across channels; Inform budget allocation decisions using data
availability to work U. S. business hours
What They're Looking For.
Must Have
5+ years in performance or growth marketing, hands-on experience with: Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook / Instagram), Reddit Ads, Tiktok Ads, Microsoft Ads (Bing), App Lovin, Ad Roll, CRO mindset, Comfortable operating in a startup environment with ownership, professional-level English communication, availability to work U. S. business hours
Nice to Have
Experience in telehealth, healthcare, or regulated products preferred, Experience with subscription-based businesses strongly preferred, Experience with Klaviyo, Attentive, Postscript, or similar platforms preferred
What You'll Do.
and optimization across: Google Ads (Search
YouTube) Meta Ads (Facebook / Instagram) Reddit Ads Tiktok Ads Microsoft Ads (Bing) App Lovin Ad Roll
Manage and scale paid budgets efficiently
Conduct structured A/B testing across copy
Adjust bidding strategies and campaign structure based on data
Identify scaling opportunities without increasing risk exposure
Improve and test multiple funnels
Recommend landing page structure improvements
Suggest pricing tests
and offer adjustments
Propose creative test variations to the Creative Director
Improve checkout and subscription flow performance
Ensure campaigns comply with platform ad policies (Google
Understand regulated marketing limitations (medical claims
Partner with internal stakeholders to prevent account flags or shutdown risk
Maintain a risk-aware scaling strategy
Own and build our lifecycle marketing engine: SMS automation Email automation Abandoned cart flows Post-purchase sequences Subscription retention campaigns Win-back flows
Build reporting dashboards
Improve attribution clarity across channels
Inform budget allocation decisions using data
How You'll Work.
Team & Collaboration
work closely with the Creative Director, product, and leadership; Partner with internal stakeholders to prevent account flags or shutdown risk
Communication Scope
professional-level English communication
Full Job Description
About LumiMeds LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive. We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction. Location: Remote (Preferred candidates based in the U.S., Europe, or South America) About the Role You will own paid acquisition across major ad platforms while improving conversion rates and lifecycle performance. You will work closely with the Creative Director, product, and leadership to scale acquisition efficiently while maintaining compliance with platform and healthcare regulations. You are not responsible for graphic design — but you must drive testing strategy and performance optimization. What You’ll Own 1. Paid Acquisition (Core Responsibility) Own strategy, execution, and optimization across: Google Ads (Search, Performance Max, YouTube) Meta Ads (Facebook / Instagram) Reddit Ads Tiktok Ads Microsoft Ads (Bing) App Lovin Ad Roll Responsibilities: Manage and scale paid budgets efficiently Optimize CAC, ROAS, CVR, AOV, and LTV Conduct structured A/B testing across copy,creatives, offers, audiences, and funnels Adjust bidding strategies and campaign structure based on data Identify scaling opportunities without increasing risk exposure You must understand advertising restrictions related to healthcare, medical claims, and regulated products. 2. Landing Page & Funnel Optimization (CRO) Improve and test multiple funnels Recommend landing page structure improvements Suggest pricing tests, bundling experiments, and offer adjustments Propose creative test variations to the Cre
Applying for this Performance Marketing Manager (Growth & Lifecycle) role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about LumiMeds?
Real rants from real employees. Read before you apply.