Trackier
SaaS
PerformanceMarketingManager(GrowthandOperations)
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“Performance Marketing Manager (Growth and Operations) at Trackier. Skills: performance marketing, growth marketing, marketing operations, demand generation, CRM, marketing automation, analytics, partner-led growth, marketing efficiency. Own the planning, execution, and optimization of paid campaigns across Google, LinkedIn, Meta, YouTube, and other relevant acquisition channels. Develop full-funnel paid marketing strategies aligned with pipeline and revenue goals”
What You'll Achieve.
drive scalable pipeline growth; improve lead quality, conversion rates, reporting accuracy, and overall revenue contribution from marketing initiatives; build scalable systems that directly impact business outcomes; aligned with pipeline and revenue goals; improve campaign performance; improve MQL-to-SQL conversion efficiency and pipeline visibility; contribute to lead generation and brand visibility
Industry & Context.
solving operational and growth challenges; Analyze campaign, funnel, and customer data to derive actionable insights for growth and optimization
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Business, Technology, or a related field, Minimum 4 years of experience in performance marketing, growth marketing, or marketing operations, preferably in SaaS or B2B technology, hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and analytics platforms, Working knowledge of HubSpot, Salesforce, GA4, and marketing attribution systems, Experience in managing multi-channel acquisition campaigns and performance budgets, Excellent communication, stakeholder management, and cross-functional collaboration skills
Nice to Have
Familiarity with AI tools for campaign optimization, workflow automation, reporting, research, and operational efficiency is highly preferred
What You'll Do.
and optimization of paid campaigns across Google
and other relevant acquisition channels
Develop full-funnel paid marketing strategies aligned with pipeline and revenue goals
Monitor and optimize key metrics
pipeline contribution
Lead A/B testing initiatives across creatives
Identify and experiment with new acquisition channels
and growth opportunities
Build attribution models and reporting frameworks to measure campaign effectiveness across the funnel
Support operational planning for PR campaigns
and other new growth experiments
Own marketing operations across CRM and marketing automation platforms such as HubSpot and Salesforce
Ensure lead lifecycle management
and CRM hygiene are maintained effectively
and customer data to derive actionable insights for growth and optimization
Build dashboards and reporting structures for marketing
and leadership stakeholders
Improve data accuracy
and reporting consistency across systems
Work closely with sales teams to improve MQL-to-SQL conversion efficiency and pipeline visibility
Introduce AI-driven workflows and automation opportunities to improve campaign efficiency
Drive outreach and relationship-building initiatives with ecosystem partners
and technology platforms
Identify strategic integration and co-marketing opportunities that can contribute to lead generation and brand visibility
marketplace collaborations
and ecosystem growth initiatives
Manage partner pipelines
communication workflows
and reporting processes
Support growth initiatives across referral programs
affiliate partnerships
and performance-driven collaborations
How You'll Work.
Team & Collaboration
Collaborate with content, design, product marketing, and dev teams to improve campaign performance and product GTMs; Work closely with sales teams to improve MQL-to-SQL conversion efficiency and pipeline visibility; Drive outreach and relationship-building initiatives with ecosystem partners, agencies, affiliates, and technology platforms
Communication Scope
Excellent communication; stakeholder management
Process & Methodology
planning, execution, optimization, managing multi-channel acquisition campaigns and performance budgets, operational planning
Full Job Description
At Trackier, we’re building SaaS (software as a service) products that are used in more than 20+ countries across the world. Over the last 9 years, Trackier has helped create industry standards in Performance Marketing and Mobile Marketing products and have helped brands grow their website conversions through partners by our suite of products across Performance, eCommerce, Mobile. Trackier is Customisable Performance Marketing Software used by Ad Networks, Agencies and Advertisers to manage publisher relations. The Trackier Performance Marketing Platform enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place. **Role** We are looking for a growth-oriented marketer who can combine performance marketing expertise with operational ownership to drive scalable pipeline growth for a fast-growing SaaS business. This role goes beyond campaign execution: it requires someone who can think strategically about acquisition, funnel optimization, CRM operations, partner-led growth, and marketing efficiency across the board. As a Performance Marketing Manager (Growth & Operations), you will own and optimize the end-to-end demand generation engine across paid channels, marketing automation systems, analytics, and ecosystem partnerships. You’ll work closely with marketing, sales, product, and external stakeholders to improve lead quality, conversion rates, reporting accuracy, and overall revenue contribution from marketing initiatives. This role is ideal for someone who thrives in fast-paced environments, enjoys solving operational and growth challenges, and wants to build scalable systems that directly impact business outcomes. ### Key Responsibilities ### Performance Marketing & Demand Generation * Own the planning, execution, and optimization of paid campaigns across Google, LinkedIn, Meta, YouTube, and other relevant acquisition channels * Develop full-funnel paid marketing strateg
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