PerformanceMarketingManager

**About YSI** Yellow Social Interactive is a dynamic and innovative leader in the social gaming industry, dedicated to creating engaging and interactive experiences across various platforms. Our commitment to excellence and trust sets us apart in the market. We seek exceptional, talented individuals who aim for excellence. With offices in Gibraltar, Antigua, and bases in Malta and the Philippines, plus a global remote team, we welcome motivated people capable of building and scaling business functions. **Job Purpose** YSI is looking for a commercially minded and technically strong Performance Marketing Manager to join our fast-growing and highly innovative team. This is an exciting opportunity to take ownership of paid acquisition across a dynamic digital business operating in a high-growth US market. You'll be building and running the paid channel engine working alongside analytics, creative, product and partnerships to drive efficient, scalable customer acquisition across web and app. We're looking for someone who combines strong performance marketing expertise with technical knowledge. Someone who understands not just how campaigns perform, but how channels connect into the website and app, how tracking and attribution work and how to turn data into actions. In this role, you'll help build and lead a paid acquisition team across multiple performance channels including PPC, paid social, Apple Search Ads, with full accountability for efficiency, quality and growth targets. Paid marketing is evolving fast. AI-powered bidding, automation, machine learning audiences and shifting privacy frameworks are reshaping how the best campaigns are built and measured. We want someone who is excited by that evolution and actively using it to drive better results. As a company that thrives on innovation we want progressive candidates willing to challenge the status quo with new technology or ideas. **Areas of Responsibility** Paid Channel Management * Own and optimise paid acquisi