Yellow Social Interactive
Social Gaming
PerformanceMarketingManager
“Performance Marketing Manager at Yellow Social Interactive. Skills: Performance marketing, Paid acquisition, Tracking and attribution, Data analysis. Own paid acquisition campaigns. Optimise paid acquisition campaigns”
What You'll Achieve.
Drive efficient customer acquisition; Drive scalable customer acquisition; Improve performance across markets; Improve efficiency; Achieve growth targets
Industry & Context.
Diagnose and resolve issues
What They're Looking For.
Must Have
3+ years performance marketing, Hands-on mastery paid search, Hands-on mastery paid social, Hands-on mastery programmatic channels, Technical understanding tracking architecture, Pixel deployment experience, Conversions API experience, SDK implementations experience, Web attribution frameworks experience, App attribution frameworks experience, GA4 familiarity, MMP familiarity, Advanced knowledge iOS privacy, Advanced knowledge Consent Mode V2, Advanced knowledge cookie deprecation, Proven track record scaling paid budgets, Full accountability commercial efficiency, Experience managing junior team members, Experience mentoring junior team members, Experience scaling junior team members, Experience managing agency partners, Experience mentoring agency partners, Experience scaling agency partners
Nice to Have
Gaming industry experience
What You'll Do.
Own paid acquisition campaigns
Optimise paid acquisition campaigns
Manage campaign budgets
Manage efficiency targets
Lead growth modelling
Identify new channel opportunities
Develop new channel opportunities
Build case for expansion
Manage US paid acquisition strategy
Oversee tracking frameworks
Maintain tracking frameworks
Oversee measurement frameworks
Maintain measurement frameworks
Work with analytics teams
Work with product teams
Maintain attribution accuracy
Diagnose tracking issues
Resolve tracking issues
Diagnose platform integration issues
Resolve platform integration issues
Stay ahead of measurement changes
Drive continuous improvement
Build structured testing programme
Define quality customer targets
Optimise toward quality targets
Leverage AI campaign tools
Leverage smart bidding
Translate performance data
Present recommendations
Manage performance marketing team
Develop performance marketing team
Foster high-performance culture
Foster data-driven culture
Set operational standards
Coordinate with analytics teams
Coordinate with creative teams
Coordinate with product teams
Coordinate with partnerships teams
Run acquisition as integrated operation
How You'll Work.
Team & Collaboration
Analytics teams; Product teams; Creative teams; Partnerships teams
Communication Scope
Present recommendations
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