Skello
SaaS
PerformanceMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Performance Marketing Manager at Skello. Skills: inbound strategy, acquisition system, AI and LLMs, data-driven content strategy, KPI management. Design and execute Skello’s inbound strategy across all markets. Build a scalable acquisition system combining SEO, content, automation, and conversion optimization”
What You'll Achieve.
MQLs, SQLs, MRR, CPL, and make them grow, fast
Industry & Context.
analytical mindset; deep understanding of conversion funnels and attribution
What They're Looking For.
Must Have
4–7 years of experience in inbound marketing or growth, ideally in a B2B SaaS or scale-up environment, Proven expertise in SEO, lead generation, nurturing, and marketing automation, Analytical mindset with a deep understanding of conversion funnels and attribution, A creative yet ROI-driven marketer who knows how to balance storytelling and performance, You use AI deeply in your work, not as a toy, but as a productivity lever, You know and use tools to structure, scale, and optimize workflows, You thrive in fast-paced, high-expectation environments where ownership and initiative are key, Fluent in French and in English (C1 minimum), If you haven’t integrated LLMs into your marketing practice, or if you don’t know what Lovable is, this role is not for you.
Nice to Have
Italian or Spanish is a plus
What You'll Do.
Design and execute Skello’s inbound strategy across all markets
Build a scalable acquisition system combining SEO
and conversion optimization
Leverage AI and LLMs to multiply content output
Lead a data-driven content strategy: reports
Define and own your KPIs: MQLs
Build and mentor a small
high-performing inbound team as we scale
How You'll Work.
Team & Collaboration
Collaborate closely with Growth, Product Marketing, Sales, and Design to ensure alignment from awareness to revenue.
Full Job Description
## Description Skello is a European company with one mission: reinvent shifted work through a collaborative solution which enables teams to better anticipate, organize and communicate. In short, Skello is a workforce management solution for shift based workplaces that enables teams to tackle the hassle of complex scheduling. For managers, Skello optimizes work organization by helping them to make the best decisions in managing their staff costs. For employees, our tool facilitates easy and open communication and simplifies daily life. Skello’s ambition is to be the number one solution for shifted work teams in Europe. To achieve this, Skello raised a €40M Series B round of financing from expert funds in the field (Partech, Aglaé Ventures & XAnge) in order to bring ever more value to our clients through new features and to open up new markets, beyond our historic industries such as hospitality, retail and health. Context Skello is growing fast. To sustain this momentum, we’re doubling down on inbound excellence: combining performance, content, SEO, and AI to scale efficiently across Europe. With 25,000 client teams and over 600,000 daily users, Skello empowers frontline workers across hospitality, retail, healthcare, and services. Our mission: to improve the daily lives of frontline teams. Our ambition: to become Europe’s #1 HR platform for frontline teams. As our Growth Marketing Manager, you will reinvent Skello’s inbound growth model: leveraging AI and LLM, automation, and data to turn every inbound interaction into measurable business growth. What you will do - Design and execute Skello’s inbound strategy across all markets (France, Spain, Italy, Belgium, Luxembourg, Switzerland). - Build a scalable acquisition system combining SEO, content, automation, and conversion optimization. - Leverage AI and LLMs (yes, deeply, not just for prompts) to multiply content output, speed, and personalization. - Use tools like HubSpot, Notion, and Looker to operate at
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