Pavago
Staffing and Recruiting
PerformanceMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Performance Marketing Manager at Pavago. Skills: Paid media, Campaign management, Performance optimization, Lead generation. Build paid campaigns. Manage paid campaigns”
What You'll Achieve.
Reduced CPL; Reduced CPA; Improved ROAS; Improved campaign efficiency; Consistent pipeline growth; Consistent lead growth; Attribution accuracy; Reporting clarity; Successful campaign scaling; Fast testing cycles; Fast optimization cycles; Profitable growth; Structured testing; Performance-focused paid acquisition
Industry & Context.
Troubleshoot pixel setups; Troubleshoot event tracking; Troubleshoot attribution flows; Troubleshoot UTM structures; Analyze funnel drop-offs; Analyze conversion bottlenecks
What They're Looking For.
Must Have
3+ years paid media management, Manage Google Ads campaigns, Manage Meta Ads campaigns, Manage LinkedIn Ads campaigns, B2B lead generation background, PPC strategy, Audience segmentation, Retargeting, Funnel optimization, Attribution models, Google Analytics 4, Google Tag Manager, Conversion tracking setups, Build campaigns, Launch tracking, Optimize performance, Report on results, Ad copywriting, Ad testing
Nice to Have
HubSpot experience, Salesforce experience, Marketo experience, Manage multiple client accounts, Manage large advertising budgets, Manage complex campaign portfolios, Google Ads certification, Meta certification, Canva familiarity, Adobe Creative Suite familiarity, Funnel optimization tools familiarity
What You'll Do.
Manage paid campaigns
Design full-funnel strategies
Develop optimization workflows
Monitor campaigns daily
Make proactive optimizations
Improve conversion rates
Run structured A/B tests
Test bidding strategies
Identify scalable acquisition opportunities
Track campaign performance
Audit attribution flows
Build performance reports
Analyze funnel drop-offs
Analyze conversion bottlenecks
Improve landing page performance
Improve user flow efficiency
Support retargeting strategies
Support audience segmentation
Optimize campaigns for lead quality
Optimize campaigns for cost efficiency
Work with marketing teams
Work with sales teams
Work with content teams
Provide creative feedback
Provide messaging feedback
How You'll Work.
Team & Collaboration
Marketing teams; Sales teams; Content teams; Designers; Cross-functional teams
Communication Scope
Explain performance insights
Full Job Description
### **Performance Marketing Manager – Remote | Google Ads, Meta, LinkedIn & Paid Media Growth** **Employment Type:** Full-Time, Remote **Working Hours:** U.S. Time Zones ### **About the Role** At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels. This is not a “set it and forget it” marketing role. You’ll be directly responsible for: * Lead generation * Paid media performance * Funnel optimization * Budget efficiency * Revenue growth You’ll manage campaigns across: * Google Ads * Meta (Facebook & Instagram) * LinkedIn Ads * X (Twitter) * Reddit * TikTok * Emerging paid acquisition channels If you think in funnels, obsess over metrics, and constantly test new growth opportunities, this role is built for you. ### **What You’ll Own** ### **Paid Media Strategy & Campaign Execution** * Build and manage paid campaigns across: * Google Ads * Meta Ads * LinkedIn Ads * X (Twitter) * Reddit Ads * TikTok Ads * Design full-funnel B2B lead generation strategies * Launch campaigns from scratch, including: * Campaign structure * Audience targeting * Conversion tracking * Creative direction * Optimization workflows * Write and test high-converting ad copy * Align messaging across: * Paid media * Organic marketing * Content funnels * Landing pages ### **Optimization & Scaling** * Monitor campaigns daily and make proactive optimizations * Improve: * CTR * CPC * CPL * CPA * ROAS * Conversion rates * Run structured A/B tests across: * Creatives * Headlines * Audiences * Bidding strategies * Landing pages * Identify scalable acquisition opportunities while maintaining profitability * Stay ahead of: * Algorithm changes * Attribution updates * Privacy shifts * Platform best practices ### **Analytics, Attribution & Reporting** * Track campaign performance using: * Google Analytics 4 (GA4) * Google Tag Manager (GTM) * Platform dashboards * Audit and troubles
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