Pavago
Staffing and Recruiting
PerformanceMarketingManager
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“Performance Marketing Manager at Pavago. Skills: Paid media strategy, Campaign execution, Campaign optimization, Lead generation, ROAS optimization. Build campaigns across Google Ads. Build campaigns across Meta”
What You'll Achieve.
Improve CPA month over month; Improve ROAS month over month; Improve pipeline growth month over month; Improve CPA; Improve CPL; Improve ROAS; Turn ad spend into qualified leads; Turn ad spend into revenue
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
3+ years paid media experience, Proven track record improving CPA, Proven track record improving ROAS, Proven track record improving campaign scalability, B2B lead generation experience, Pipeline growth experience, Deep understanding of PPC fundamentals, Experience with conversion tracking, Experience with pixels, Experience with UTM tracking, Experience with attribution models, Google Analytics proficiency, Google Tag Manager proficiency, Ability to independently launch campaigns, Ability to independently optimize campaigns, Ad copywriting skills, Testing mindset
Nice to Have
CRM experience, Marketing automation tools experience, HubSpot experience, Salesforce experience, Marketo experience, Funnel optimization experience, Advanced audience segmentation experience, Google Ads certifications, Meta certifications, Experience managing multiple accounts, Experience managing large ad budgets, Creative tools familiarity, Canva familiarity, Adobe Creative Suite familiarity
What You'll Do.
Build campaigns across Google Ads
Build campaigns across Meta
Build campaigns across LinkedIn
Build campaigns across X
Build campaigns across Reddit
Build campaigns across TikTok
Manage campaigns across Google Ads
Manage campaigns across Meta
Manage campaigns across LinkedIn
Manage campaigns across X
Manage campaigns across Reddit
Manage campaigns across TikTok
Design full-funnel B2B lead generation strategies
Execute full-funnel B2B lead generation strategies
Launch campaigns end-to-end
Write high-converting ad copy
Collaborate on creative production
Align messaging across channels
Monitor campaigns daily
Make data-driven optimizations
Run structured A/B tests
Identify high-performing campaigns
Scale high-performing campaigns
Use Google Analytics to evaluate performance
Use Google Tag Manager to evaluate performance
Use platform dashboards to evaluate performance
Provide actionable recommendations
Translate data into strategy improvements
Work closely with marketing teams
Work closely with sales teams
Provide data-backed feedback
Contribute to broader growth initiatives
How You'll Work.
Team & Collaboration
Marketing teams; Sales teams; Cross-team collaboration
Full Job Description
### **Performance Marketing Manager (Paid Media, Google Ads, Meta, LinkedIn – Remote, U.S. Hours)** ### **About the Role** We’re hiring a **Performance Marketing Manager** who knows how to turn ad spend into **qualified leads and revenue**. You’ll own **paid media strategy, execution, and optimization** across Google, Meta, LinkedIn, and emerging channels. This is a hands-on role with clear accountability — not just managing campaigns, but improving **CPA, ROAS, and pipeline growth** month over month. If you think in funnels, test relentlessly, and make decisions based on data — this role is for you. ### **Responsibilities** ### **Paid Media Strategy & Execution** * Build and manage campaigns across **Google Ads, Meta (Facebook/Instagram), LinkedIn, X (Twitter), Reddit, TikTok** * Design and execute **full-funnel B2B lead generation strategies** * Launch campaigns end-to-end (structure, targeting, tracking, creatives, optimization) * Write **high-converting ad copy** and collaborate on creative production * Align messaging across paid, organic, and content channels ### **Optimization & Scaling** * Monitor campaigns daily and make **data-driven optimizations** * Run structured **A/B tests** across creatives, audiences, bidding, and landing pages * Optimize budgets and targeting to improve **CPA, CPL, and ROAS** * Identify and scale high-performing campaigns while maintaining efficiency * Stay updated on platform changes, algorithms, and privacy updates ### **Analytics & Reporting** * Track key metrics: **CTR, CPC, CPL, CPA, ROAS, Conversion Rate (CVR)** * Use **Google Analytics (GA4), Google Tag Manager, and platform dashboards** to evaluate performance * Build clear reports with insights and actionable recommendations * Translate data into strategy improvements ### **Cross-Team Collaboration** * Work closely with marketing and sales teams to align campaigns with **revenue goals** * Provide data-backed feedback on creatives and messaging * Contribute to broader growt
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