Pavago
Staffing and Recruiting
PerformanceMarketingManager
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“Performance Marketing Manager at Pavago. Skills: Paid media strategy, Campaign execution, Performance optimization, Lead generation. Own paid acquisition strategy. Execute paid campaigns”
What You'll Achieve.
Reduced CPL and CPA over time; Improved ROAS and campaign efficiency; Consistent pipeline and lead growth; Attribution accuracy and reporting clarity; Successful campaign scaling across platforms; Fast testing and optimization cycles; Profitable growth through structured testing; Optimization, and performance-focused paid acquisition strategies
Industry & Context.
Obsess over metrics; Constantly test new growth opportunities; Balance creative thinking with data-driven decisions
What They're Looking For.
Must Have
3+ years of hands-on paid media management experience, Proven success managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, B2B lead generation background with measurable results, Deep understanding of PPC strategy, Audience segmentation, Retargeting, Funnel optimization, Attribution models, Advanced experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversion tracking setups, Ability to independently build campaigns, launch tracking, optimize performance, report on results, Ad copywriting and testing skills
Nice to Have
Experience with HubSpot, Experience with Salesforce, Experience with Marketo, Experience managing multiple client accounts, Experience managing large advertising budgets, Experience managing complex campaign portfolios, Google Ads certifications, Meta certifications, Familiarity with Canva, Familiarity with Adobe Creative Suite, Familiarity with Funnel optimization tools
What You'll Do.
Own paid acquisition strategy
Execute paid campaigns
Optimize paid media performance
Build and manage paid campaigns
Design full-funnel B2B lead generation strategies
Launch campaigns from scratch
Write and test high-converting ad copy
Align messaging across channels
Monitor campaigns daily
Make proactive optimizations
Run structured A/B tests
Identify scalable acquisition opportunities
Stay ahead of algorithm changes
Track campaign performance
Audit and troubleshoot tracking
Build performance reports
Translate data into growth decisions
Analyze funnel drop-offs
Improve landing page performance
Support retargeting strategies
Optimize campaigns for quality and cost
How You'll Work.
Team & Collaboration
Work closely with marketing teams; Work closely with sales teams; Work closely with content teams; Work closely with designers; Provide creative and messaging feedback; Contribute to growth marketing initiatives; Contribute to lifecycle marketing initiatives; Contribute to revenue generation initiatives
Communication Scope
Explain performance insights clearly
Full Job Description
### **Performance Marketing Manager – Remote | Google Ads, Meta, LinkedIn & Paid Media Growth** **Employment Type:** Full-Time, Remote **Working Hours:** U.S. Time Zones ### **About the Role** At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels. This is not a “set it and forget it” marketing role. You’ll be directly responsible for: * Lead generation * Paid media performance * Funnel optimization * Budget efficiency * Revenue growth You’ll manage campaigns across: * Google Ads * Meta (Facebook & Instagram) * LinkedIn Ads * X (Twitter) * Reddit * TikTok * Emerging paid acquisition channels If you think in funnels, obsess over metrics, and constantly test new growth opportunities, this role is built for you. ### **What You’ll Own** ### **Paid Media Strategy & Campaign Execution** * Build and manage paid campaigns across: * Google Ads * Meta Ads * LinkedIn Ads * X (Twitter) * Reddit Ads * TikTok Ads * Design full-funnel B2B lead generation strategies * Launch campaigns from scratch, including: * Campaign structure * Audience targeting * Conversion tracking * Creative direction * Optimization workflows * Write and test high-converting ad copy * Align messaging across: * Paid media * Organic marketing * Content funnels * Landing pages ### **Optimization & Scaling** * Monitor campaigns daily and make proactive optimizations * Improve: * CTR * CPC * CPL * CPA * ROAS * Conversion rates * Run structured A/B tests across: * Creatives * Headlines * Audiences * Bidding strategies * Landing pages * Identify scalable acquisition opportunities while maintaining profitability * Stay ahead of: * Algorithm changes * Attribution updates * Privacy shifts * Platform best practices ### **Analytics, Attribution & Reporting** * Track campaign performance using: * Google Analytics 4 (GA4) * Google Tag Manager (GTM) * Platform dashboards * Audit and troubles
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