Pavago
Staffing and Recruiting
PerformanceMarketingManager
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“Performance Marketing Manager at Pavago. Skills: Performance Marketing, Paid Media, Google Ads, Meta Ads, LinkedIn Ads, B2B Lead Generation, ROAS Optimization, CPA Optimization. Build and manage campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, X (Twitter), Reddit, TikTok. Design and execute full-funnel B2B lead generation strategies”
What You'll Achieve.
Turn ad spend into qualified leads and revenue; Improve CPA, ROAS, and pipeline growth month over month; Align campaigns with revenue goals
Industry & Context.
Make data-driven optimizations; Translate data into strategy improvements
What They're Looking For.
Must Have
3+ years of hands-on experience managing paid media campaigns (Google Ads, Meta, LinkedIn), Proven track record improving CPA, ROAS, and campaign scalability, experience in B2B lead generation and pipeline growth, Deep understanding of PPC fundamentals (bidding, targeting, retargeting, funnel optimization), Experience with conversion tracking, pixels, UTM tracking, and attribution models, Google Analytics (GA4), Google Tag Manager, Ability to independently launch and optimize campaigns end-to-end, ad copywriting and testing mindset
Nice to Have
Experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo), Funnel optimization and advanced audience segmentation experience, Google Ads or Meta certifications, Experience managing multiple accounts or large ad budgets, Familiarity with creative tools (Canva, Adobe Creative Suite)
What You'll Do.
Build and manage campaigns across Google Ads
Meta (Facebook/Instagram)
Design and execute full-funnel B2B lead generation strategies
Launch campaigns end-to-end (structure
Write high-converting ad copy and collaborate on creative production
Align messaging across paid
Monitor campaigns daily and make data-driven optimizations
Run structured A tests across creatives
Optimize budgets and targeting to improve CPA
Identify and scale high-performing campaigns while maintaining efficiency
Stay updated on platform changes
Track key metrics: CTR
Conversion Rate (CVR)
Use Google Analytics (GA4)
and platform dashboards to evaluate performance
Build clear reports with insights and actionable recommendations
Translate data into strategy improvements
How You'll Work.
Team & Collaboration
Work closely with marketing and sales teams to align campaigns with revenue goals; Provide data-backed feedback on creatives and messaging; Contribute to broader growth initiatives across paid, content, and lifecycle marketing
Full Job Description
### **Performance Marketing Manager (Paid Media, Google Ads, Meta, LinkedIn – Remote, U.S. Hours)** ### **About the Role** We’re hiring a **Performance Marketing Manager** who knows how to turn ad spend into **qualified leads and revenue**. You’ll own **paid media strategy, execution, and optimization** across Google, Meta, LinkedIn, and emerging channels. This is a hands-on role with clear accountability — not just managing campaigns, but improving **CPA, ROAS, and pipeline growth** month over month. If you think in funnels, test relentlessly, and make decisions based on data — this role is for you. ### **Responsibilities** ### **Paid Media Strategy & Execution** * Build and manage campaigns across **Google Ads, Meta (Facebook/Instagram), LinkedIn, X (Twitter), Reddit, TikTok** * Design and execute **full-funnel B2B lead generation strategies** * Launch campaigns end-to-end (structure, targeting, tracking, creatives, optimization) * Write **high-converting ad copy** and collaborate on creative production * Align messaging across paid, organic, and content channels ### **Optimization & Scaling** * Monitor campaigns daily and make **data-driven optimizations** * Run structured **A/B tests** across creatives, audiences, bidding, and landing pages * Optimize budgets and targeting to improve **CPA, CPL, and ROAS** * Identify and scale high-performing campaigns while maintaining efficiency * Stay updated on platform changes, algorithms, and privacy updates ### **Analytics & Reporting** * Track key metrics: **CTR, CPC, CPL, CPA, ROAS, Conversion Rate (CVR)** * Use **Google Analytics (GA4), Google Tag Manager, and platform dashboards** to evaluate performance * Build clear reports with insights and actionable recommendations * Translate data into strategy improvements ### **Cross-Team Collaboration** * Work closely with marketing and sales teams to align campaigns with **revenue goals** * Provide data-backed feedback on creatives and messaging * Contribute to broader growt
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