Pavago
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PerformanceMarketingManager
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“Performance Marketing Manager at Pavago. Skills: Paid media management, Campaign execution, Performance optimization, Lead generation, Funnel optimization, Google Ads, Meta Ads, LinkedIn Ads. Own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels. Lead generation”
What You'll Achieve.
Reduced CPL and CPA over time; Improved ROAS and campaign efficiency; Consistent pipeline and lead growth; Attribution accuracy and reporting clarity; Successful campaign scaling across platforms; Fast testing and optimization cycles; Click-Through Rate (CTR); Cost Per Lead (CPL); Cost Per Acquisition (CPA); Return on Ad Spend (ROAS); Conversion Rate (CVR); Lead and revenue growth; Budget efficiency and scalability
Industry & Context.
Troubleshoot pixel setups, event tracking, attribution flows, UTM structures; Analyze funnel drop-offs and conversion bottlenecks
What They're Looking For.
Must Have
3+ years of hands-on paid media management experience, Proven success managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, B2B lead generation background with measurable results, Deep understanding of PPC strategy, Audience segmentation, Retargeting, Funnel optimization, Attribution models, Advanced experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversion tracking setups, Ability to independently build campaigns, launch tracking, optimize performance, report on results, Ad copywriting and testing skills
Nice to Have
Experience with HubSpot, Experience with Salesforce, Experience with Marketo, Experience managing multiple client accounts, Experience managing large advertising budgets, Experience managing complex campaign portfolios, Google Ads or Meta certifications, Familiarity with Canva, Familiarity with Adobe Creative Suite, Familiarity with Funnel optimization tools
What You'll Do.
Own paid acquisition strategy
and performance optimization across multiple digital channels
Paid media performance
Build and manage paid campaigns across Google Ads
Design full-funnel B2B lead generation strategies
Launch campaigns from scratch
including campaign structure
optimization workflows
Write and test high-converting ad copy
Align messaging across paid media
Monitor campaigns daily and make proactive optimizations
Run structured A/B tests across creatives
Identify scalable acquisition opportunities while maintaining profitability
Stay ahead of algorithm changes
platform best practices
Track campaign performance using Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Audit and troubleshoot pixel setups
Build performance reports focused on insights
Translate campaign data into actionable growth decisions
Analyze funnel drop-offs and conversion bottlenecks
Improve landing page performance and user flow efficiency
Support retargeting and audience segmentation strategies
Optimize campaigns for both lead quality and cost efficiency
How You'll Work.
Team & Collaboration
Work closely with Marketing, Sales, Content teams, Designers; Provide creative and messaging feedback based on performance data; Contribute to broader growth marketing, lifecycle marketing, revenue generation initiatives
Communication Scope
Explain performance insights clearly
Full Job Description
### **Performance Marketing Manager – Remote | Google Ads, Meta, LinkedIn & Paid Media Growth** **Employment Type:** Full-Time, Remote **Working Hours:** U.S. Time Zones ### **About the Role** At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels. This is not a “set it and forget it” marketing role. You’ll be directly responsible for: * Lead generation * Paid media performance * Funnel optimization * Budget efficiency * Revenue growth You’ll manage campaigns across: * Google Ads * Meta (Facebook & Instagram) * LinkedIn Ads * X (Twitter) * Reddit * TikTok * Emerging paid acquisition channels If you think in funnels, obsess over metrics, and constantly test new growth opportunities, this role is built for you. ### **What You’ll Own** ### **Paid Media Strategy & Campaign Execution** * Build and manage paid campaigns across: * Google Ads * Meta Ads * LinkedIn Ads * X (Twitter) * Reddit Ads * TikTok Ads * Design full-funnel B2B lead generation strategies * Launch campaigns from scratch, including: * Campaign structure * Audience targeting * Conversion tracking * Creative direction * Optimization workflows * Write and test high-converting ad copy * Align messaging across: * Paid media * Organic marketing * Content funnels * Landing pages ### **Optimization & Scaling** * Monitor campaigns daily and make proactive optimizations * Improve: * CTR * CPC * CPL * CPA * ROAS * Conversion rates * Run structured A/B tests across: * Creatives * Headlines * Audiences * Bidding strategies * Landing pages * Identify scalable acquisition opportunities while maintaining profitability * Stay ahead of: * Algorithm changes * Attribution updates * Privacy shifts * Platform best practices ### **Analytics, Attribution & Reporting** * Track campaign performance using: * Google Analytics 4 (GA4) * Google Tag Manager (GTM) * Platform dashboards * Audit and troubles
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