Martell Ventures

PerformanceMarketingManager

CA$150–200k Kelowna, British Columbia, Canada
The Brief

“Performance Marketing Manager at Martell Ventures. Skills: Paid acquisition, Funnel optimization, Revenue generation. Own and scale paid acquisition. Plan campaigns”

What You'll Achieve.

Turn attention into qualified pipeline; Turn attention into revenue; Scale acquisition channels with speed; Scale acquisition channels with precision; Build and scale demand; Improve performance at every stage; Increase lead quality; Increase conversion rates; Scale efficiently; Improve engagement; Improve conversion rates; Improve audience quality; Contribute to measurable pipeline; Contribute to measurable revenue

Industry & Context.

Problems you'll solve

Data-driven decision making

What They're Looking For.

Must Have

Senior performance marketer, End-to-end ownership of paid acquisition, End-to-end ownership of funnels, End-to-end ownership of revenue-driving systems, Hands-on experience running paid campaigns, Hands-on experience scaling paid campaigns, Funnel capability, Analytics capability, Proven ability to build funnels, Proven ability to optimize funnels, Iterate quickly based on data, Experience working closely with sales teams, Player-coach mindset, High-judgment operator, Moves fast, Tests aggressively, Scales what works, Obsessed with turning attention into MQLs, Obsessed with turning MQLs into revenue

What You'll Do.

Own and scale paid acquisition

Drive consistent MQL production

Build repeatable acquisition systems

Identify conversion gaps

Align funnels with campaign intent

Gather feedback on lead quality

Gather feedback on objections

Gather feedback on conversion patterns

Translate insights into messaging

Translate insights into positioning

Translate insights into creative direction

Double down on high-performing campaigns

Double down on audiences

Double down on messaging

Scale distribution across YT

Scale distribution across IG

Scale distribution across LI

Scale distribution across TT

Scale distribution across email

Scale distribution across newsletter

Scale distribution across SMS

Partner with creative teams

Partner with writing teams

Partner with design teams

Partner with video teams

Implement structured testing frameworks

Improve conversion rates

Improve audience quality

Ensure consistency in messaging

Turn audience growth into revenue

Align marketing sequencing with launch calendars

Align marketing sequencing with revenue goals

Ensure every campaign contributes to pipeline

Ensure every channel contributes to pipeline

Ensure every campaign contributes to revenue

Ensure every channel contributes to revenue

Build visibility into performance drivers

How You'll Work.

Team & Collaboration

Work closely with sales; Partner with creative teams; Partner with writing teams; Partner with design teams; Partner with video teams

Free ATS check

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