KOHO
Financial Services
PerformanceMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Performance Marketing Manager at KOHO. Skills: User acquisition, Paid media, AI experimentation, Mid-funnel strategy. Design user acquisition campaigns. Manage user acquisition campaigns”
What You'll Achieve.
Optimize for CAC; Maximize LTV; Subscription conversion; Retention-driven growth
Industry & Context.
Data-driven decision making; Experimentation
What They're Looking For.
Must Have
5+ years performance marketing, Manage multi-channel campaigns, Experience with Meta, Experience with Google, Experience with TikTok, Experience with Apple Search Ads, Experience building campaigns for subscription sign-ups, Experience building campaigns for upgrades, Experience building campaigns for churn mitigation, Used AI tools to speed work, Experimenting with AI possibilities, Comfort working with creative teams, Comfort working with design teams, Brief ad concepts, Test ad concepts, Iterate on ad concepts
Nice to Have
Experience in high-growth startups, Hands-on experience with CTV, Hands-on experience with programmatic buying, Experience with DSPs, Experience managing inventory strategy, Experience building measurement approaches for harder-to-attribute channels, Experience with MMPs (Singular), Experience with Claude Cowork, Experience with Claude Code, Mobile app growth experience, Fluency in French
What You'll Do.
Design user acquisition campaigns
Manage user acquisition campaigns
Scale user acquisition campaigns
Own buildout of mid-funnel strategy
Scale CTV as growth lever
Scale programmatic as growth lever
Build AI-powered workflows
Experiment with AI-powered workflows
Formulate acquisition strategies
Execute acquisition strategies
Test creative (copy + visuals)
Brief internal design team
Iterate based on performance data
Iterate based on audience behaviour
Maintain performance reporting dashboards
Present insights across KPIs
Work with product teams
Align acquisition with downstream funnels
Align acquisition with LTV modelling
Identify emerging platforms
Pilot emerging platforms
Identify emerging inventory sources
Pilot emerging inventory sources
How You'll Work.
Team & Collaboration
Work with product teams; Work with data teams; Work with creative teams; Work with design teams
Full Job Description
ABOUT KOHO We’re on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We’re a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians. At KOHO, we’re not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust. KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We’re building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you’ll fit right in. ABOUT THE ROLE The Performance team is the engine powering KOHO's user acquisition across Canada. With a "User First" approach and a growth ownership mindset, they ensure KOHO is the go-to choice for Canadians seeking a smart, subscription-based alternative to traditional banking. Each team member owns a key piece of the growth ecosystem and uses a blend of creativity, data, and experimentation to drive long-term customer value and brand growth. You'll own a significant share of KOHO's paid media budget across both proven and emerging channels. That means scaling what works, building what doesn't exist yet, and being comfortable with the ambiguity that comes with both. You're not waiting for a playbook - you're writing it. With at least 5 years of experience (ideally in high-growth startups), you're looking to bring deep channel expertise and a builder's mindset to a product company that values curiosity, speed, and real impact. KEY RESPONSIBILITIES - Design, manage, and scale user
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