KOHO

Financial Services

PerformanceMarketingManager

CA$115–130k KOHO (CAN) FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Performance Marketing Manager at KOHO. Skills: User acquisition, Paid media, AI experimentation, Mid-funnel strategy. Design user acquisition campaigns. Manage user acquisition campaigns”

What You'll Achieve.

Optimize for CAC; Maximize LTV; Subscription conversion; Retention-driven growth

Industry & Context.

Financial Services
Problems you'll solve

Data-driven decision making; Experimentation

What They're Looking For.

Must Have

5+ years performance marketing, Manage multi-channel campaigns, Experience with Meta, Experience with Google, Experience with TikTok, Experience with Apple Search Ads, Experience building campaigns for subscription sign-ups, Experience building campaigns for upgrades, Experience building campaigns for churn mitigation, Used AI tools to speed work, Experimenting with AI possibilities, Comfort working with creative teams, Comfort working with design teams, Brief ad concepts, Test ad concepts, Iterate on ad concepts

Nice to Have

Experience in high-growth startups, Hands-on experience with CTV, Hands-on experience with programmatic buying, Experience with DSPs, Experience managing inventory strategy, Experience building measurement approaches for harder-to-attribute channels, Experience with MMPs (Singular), Experience with Claude Cowork, Experience with Claude Code, Mobile app growth experience, Fluency in French

What You'll Do.

Design user acquisition campaigns

Manage user acquisition campaigns

Scale user acquisition campaigns

Own buildout of mid-funnel strategy

Scale CTV as growth lever

Scale programmatic as growth lever

Build AI-powered workflows

Experiment with AI-powered workflows

Formulate acquisition strategies

Execute acquisition strategies

Test creative (copy + visuals)

Brief internal design team

Iterate based on performance data

Iterate based on audience behaviour

Maintain performance reporting dashboards

Present insights across KPIs

Work with product teams

Align acquisition with downstream funnels

Align acquisition with LTV modelling

Identify emerging platforms

Pilot emerging platforms

Identify emerging inventory sources

Pilot emerging inventory sources

How You'll Work.

Team & Collaboration

Work with product teams; Work with data teams; Work with creative teams; Work with design teams

Full Job Description

ABOUT KOHO We’re on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We’re a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians. At KOHO, we’re not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust. KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We’re building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you’ll fit right in. ABOUT THE ROLE The Performance team is the engine powering KOHO's user acquisition across Canada. With a "User First" approach and a growth ownership mindset, they ensure KOHO is the go-to choice for Canadians seeking a smart, subscription-based alternative to traditional banking. Each team member owns a key piece of the growth ecosystem and uses a blend of creativity, data, and experimentation to drive long-term customer value and brand growth. You'll own a significant share of KOHO's paid media budget across both proven and emerging channels. That means scaling what works, building what doesn't exist yet, and being comfortable with the ambiguity that comes with both. You're not waiting for a playbook - you're writing it. With at least 5 years of experience (ideally in high-growth startups), you're looking to bring deep channel expertise and a builder's mindset to a product company that values curiosity, speed, and real impact. KEY RESPONSIBILITIES - Design, manage, and scale user

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