HUMAN Security
Cybersecurity
PerformanceMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Performance Marketing Manager at HUMAN Security. Skills: Performance marketing, Demand generation, Growth marketing, Paid media. Own digital marketing strategy. Optimize digital marketing strategy”
What You'll Achieve.
Achieve pipeline generation targets; Improve conversion rates; Improve buying group engagement; Improve marketing efficiency; Faster optimization cycles; Measurable ROI digital programs
Industry & Context.
Experimentation; Automation; Optimization; Conversion optimization; AI-powered marketing execution
What They're Looking For.
Must Have
5+ years digital marketing, 5+ years demand generation, 5+ years growth marketing, B2B SaaS or cybersecurity experience, Manage and optimize campaigns, Generate measurable pipeline impact, High-growth environments experience, Deep expertise paid media, Deep expertise conversion optimization, Deep expertise analytics, Deep expertise ABM strategies, Deep expertise AI-powered marketing
Nice to Have
Enterprise cybersecurity buying cycles, Multi-stakeholder sales environments, Emerging digital channels experience, Experimental formats experience, AI-driven marketing technologies experience, Scaling programs fast-growing environments, Scaling programs operationally complex environments
What You'll Do.
Own digital marketing strategy
Optimize digital marketing strategy
Build distribution engine
Scale distribution engine
Improve budget allocation
Improve campaign performance
Build multi-channel campaigns
Advance buying groups
Operate experimentation programs
Operate conversion optimization programs
Use real-time analytics
Use behavioral signals
Improve pipeline outcomes
Accelerate campaign execution
Accelerate personalization
Accelerate optimization
Build scalable workflows
Build operating models
Align programs pipeline goals
Align programs revenue goals
How You'll Work.
Team & Collaboration
Cross-functional teams; Marketing; RevOps; SDRs; Sales; Marketing Operations
Full Job Description
HUMAN Security is looking for a strategic, execution-focused Performance Marketing Manager to scale our paid media engine focused on qualified pipeline generation and buying group engagement. This role will lead HUMAN’s digital distribution strategy across paid search, paid social, display, newsletters, podcasts, OOH, and emerging channels - driving measurable pipeline impact through experimentation, automation, and optimization. Working closely with Marketing, RevOps, SDRs, and Sales, this leader will turn real-time performance signals into scalable growth programs that accelerate revenue outcomes. WHAT YOU’LL DO PERFORMANCE MARKETING & DISTRIBUTION - Own and optimize digital marketing strategy across paid search, paid social, display, newsletters, podcasts, OOH, and emerging channels. - Build and scale a high-performing distribution engine focused on qualified pipeline generation and target account engagement. - Continuously improve channel mix, budget allocation, and campaign performance to maximize ROI. BUYING GROUP ENGAGEMENT & OPTIMIZATION - Build multi-channel campaigns that engage and advance buying groups across target accounts. - Operate continuous experimentation and conversion optimization programs across digital channels and landing experiences. - Use real-time analytics and behavioral signals to rapidly improve performance and pipeline outcomes. AI, AUTOMATION & LEADERSHIP - Leverage AI and automation to accelerate campaign execution, personalization, and optimization at scale. - Build scalable workflows, playbooks, and operating models that improve speed and efficiency. - Partner cross-functionally with Marketing, Marketing Operations, SDRs, and Sales to align programs to pipeline and revenue goals. WHO YOU ARE - 5+ years of experience in digital marketing, demand generation, or growth marketing within B2B SaaS or cybersecurity. - Proven success managing and optimizing campaigns that generate measurable pipeline impact in high-growth environments. - D
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