HUMAN Security
Marketing
PerformanceMarketingManager
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“Performance Marketing Manager at HUMAN Security. Own digital marketing strategy. Optimize digital marketing strategy”
What You'll Achieve.
Achievement qualified pipeline generation targets; Improved conversion rates; Improved buying group engagement; Improved marketing efficiency; Faster optimization cycles; Measurable ROI digital programs
Industry & Context.
Experimentation; Optimization; Analytics
What They're Looking For.
Must Have
5+ years experience digital marketing, 5+ years demand generation, 5+ years growth marketing, B2B SaaS experience, Cybersecurity experience, Manage campaigns, Optimize campaigns, Generate pipeline impact, Deep expertise paid media, Deep expertise conversion optimization, Deep expertise analytics, Deep expertise ABM strategies, Deep expertise AI-powered marketing
Nice to Have
Experience enterprise cybersecurity buying cycles, Experience multi-stakeholder sales environments, Familiarity emerging digital channels, Familiarity experimental formats, Familiarity AI-driven marketing technologies, Experience scaling programs fast-growing environments, Experience scaling programs operationally complex environments
What You'll Do.
Own digital marketing strategy
Optimize digital marketing strategy
Build distribution engine
Scale distribution engine
Improve budget allocation
Improve campaign performance
Build multi-channel campaigns
Advance buying groups
Operate experimentation programs
Operate conversion optimization programs
Use real-time analytics
Use behavioral signals
Build scalable workflows
Build operating models
Partner cross-functionally
Align programs to goals
How You'll Work.
Team & Collaboration
Cross-functionally with Marketing; Cross-functionally with RevOps; Cross-functionally with SDRs; Cross-functionally with Sales; Align programs to pipeline goals; Align programs to revenue goals
Full Job Description
HUMAN Security is looking for a strategic, execution-focused Performance Marketing Manager to scale our paid media engine focused on qualified pipeline generation and buying group engagement. This role will lead HUMAN’s digital distribution strategy across paid search, paid social, display, newsletters, podcasts, OOH, and emerging channels - driving measurable pipeline impact through experimentation, automation, and optimization. Working closely with Marketing, RevOps, SDRs, and Sales, this leader will turn real-time performance signals into scalable growth programs that accelerate revenue outcomes. WHAT YOU’LL DO PERFORMANCE MARKETING & DISTRIBUTION - Own and optimize digital marketing strategy across paid search, paid social, display, newsletters, podcasts, OOH, and emerging channels. - Build and scale a high-performing distribution engine focused on qualified pipeline generation and target account engagement. - Continuously improve channel mix, budget allocation, and campaign performance to maximize ROI. BUYING GROUP ENGAGEMENT & OPTIMIZATION - Build multi-channel campaigns that engage and advance buying groups across target accounts. - Operate continuous experimentation and conversion optimization programs across digital channels and landing experiences. - Use real-time analytics and behavioral signals to rapidly improve performance and pipeline outcomes. AI, AUTOMATION & LEADERSHIP - Leverage AI and automation to accelerate campaign execution, personalization, and optimization at scale. - Build scalable workflows, playbooks, and operating models that improve speed and efficiency. - Partner cross-functionally with Marketing, Marketing Operations, SDRs, and Sales to align programs to pipeline and revenue goals. WHO YOU ARE - 5+ years of experience in digital marketing, demand generation, or growth marketing within B2B SaaS or cybersecurity. - Proven success managing and optimizing campaigns that generate measurable pipeline impact in high-growth environments. - D
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