PerformanceMarketingManager

**_Your division:_** Bankwest has a proud 130-year history and we’re on a journey to become Australia’s favourite digital bank. The Customer, Marketing and Communications team brings together the key functions responsible for deeply understanding our customers and delivering how Bankwest shows up in market. We develop customer-led propositions, generate insights to shape decision-making across the business, and create compelling communications that connect with our audiences — from customers and colleagues to partners, stakeholders, and the wider community. **_Your team:_** The Brand and Experience team is a multi-disciplinary group spanning strategy and planning, marketing, sponsorships, brand, social, UX, and product design. Together, we build brand impact and deliver best-in-class customer experiences that attract and engage customers. This role sits within the Strategy & Planning team, reporting to the Senior Manager. The team is responsible for defining Bankwest’s marketing strategy and channel approach. Working closely with Product Marketing Managers, the team uses business, customer, market, and campaign insights to identify opportunities, guide go-to-market direction, and deliver on our ambitious business goals. **_About the role_** We’re looking for a data-driven Performance Marketing Manager to drive the planning, optimisation, and performance of our acquisition activity. As Bankwest transitions to a full-service digital bank, this role is critical in elevating our performance marketing channels to be market-leading. Sitting at the intersection of media, data, and technology, you will partner with product marketing leads to drive measurable growth through paid channels, translating data into actionable insights. Ensuring we are maximising and future proofing our marketing and ad tech infrastructure to deliver against shared business objectives. You’ll play a key role in shaping how we use data and technology to continuously improve performance across chann