African Leadership University
PerformanceMarketingLead
“Performance Marketing Lead at African Leadership University. Skills: Performance marketing, Brand awareness, Email marketing, Paid media. Develop and execute integrated marketing campaigns. Lead brand awareness campaigns”
What You'll Achieve.
Measurable acquisition outcomes; Unified ALU brand narrative; Leads, applications, and enrollments; Brand and acquisition indicators; Qualified Lead (MQL) growth; Application and enrolment contribution; Cost per Lead (CPL); Cost per Acquisition (CAC); Funnel conversion rates
Industry & Context.
Analytical mindset
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Communications, Business, or a related field, Minimum 4 to 6 years of progressive experience in digital or integrated marketing, Demonstrable experience managing end-to-end email marketing programmes, Hands-on experience running paid media campaigns across Google, Meta, LinkedIn, and other relevant platforms, Prior experience working in a cross-functional environment
Nice to Have
Experience in higher education, EdTech, or mission-driven organisations
What You'll Do.
Develop and execute integrated marketing campaigns
Lead brand awareness campaigns
and optimise integrated marketing campaigns
Own and manage email marketing function
Manage paid media channels
Provide campaign performance reports
How You'll Work.
Team & Collaboration
Partner with content and creative teams; Collaborate with Marketing Operations, Content, and Events teams; Gather assets, insights, and content from internal stakeholders; Prior experience working in a cross-functional environment
Communication Scope
Excellent written communication skills; Audience-appropriate messaging
Process & Methodology
Manage multiple campaigns simultaneously
Applying for this Performance Marketing Lead role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about African Leadership University?
Real rants from real employees. Read before you apply.