PerformanceMarketingExecutive

LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity. The Role We're looking for a Performance Marketing Specialist to own and drive user acquisition across our key Anglophone African corridors — primarily Nigeria, with reach into Kenya and Ghana. You'll sit within our core Growth function, reporting to the Senior Performance Marketing Manager, and work cross-functionally to push paid channel performance forward. This is a hands-on role for someone who moves fast, thinks in data, and knows how to turn creative into growth. You won't be waiting to be told what to do — you'll be the one telling us what needs doing next. How You'll Contribute Campaign Ownership and Execution - Take full ownership of paid acquisition campaigns across Meta, TikTok, and other relevant paid channels - Manage campaign planning, audience strategy, budget allocation, optimisation, and scaling - Identify new acquisition opportunities — channels, audiences, formats — to accelerate growth - Support broader global acquisition across Google App Campaigns (UAC/GAC), Apple Search Ads (ASA), DSPs, and emerging channels where needed - Collaborate closely with Product, Data, Brand, CRM, and Creative teams to drive growth aligned with key business objectives Creative Strategy and Content Development - Own the creative roadmap for your campaigns, maintaining a continuous pipeline of fresh,