CarGurus
PerformanceMarketingAnalyst
“Performance Marketing Analyst at CarGurus. Skills: Performance marketing, Campaign analysis, Data integrity. Own mid-funnel channel activation. Manage campaign structure and execution”
What You'll Achieve.
Drive high-intent traffic; Submit qualified leads; Maximize international growth
Industry & Context.
Problem-solving capabilities; Critical thinking capabilities
What They're Looking For.
Must Have
2+ years professional experience, Data-oriented thinker, Analytical mindset, Proficiency in Microsoft Excel, Proficiency in PowerPoint
Nice to Have
Familiarity with ad technology tools, Familiarity with trafficking tools, Exposure to SQL, Exposure to business intelligence tools, Bachelor's degree in analytical major, Bachelor's degree in social science major
What You'll Do.
Own mid-funnel channel activation
Manage campaign structure and execution
Manage day-to-day in-platform across channels
Collaborate with Brand/Creative team
Coordinate asset delivery
Manage creative rotation
Run testing in new channels
Develop new audience targeting strategies
Implement new audience targeting strategies
Analyze performance of new audience targeting
Support mid-funnel data strategy
Support mid-funnel measurement strategy
Monitor and measure channel effectiveness
Monitor daily campaign performance
Monitor audience targeting
Ensure campaigns meet quality standards
Maintain campaign spending accuracy
Reconcile budget trackers
Reconcile invoicing trackers
Reconcile billing trackers
Maintain core performance dashboards
Conduct deep-dive analysis
Interpret inconsistent trends
Synthesize findings into recommendations
Communicate campaign results
Communicate key insights
How You'll Work.
Team & Collaboration
Cross-functional team environment; Senior team members
Communication Scope
Verbal communication; Written communication; Key insights communication
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