CarGurus

PerformanceMarketingAnalyst

$85–125k ~AI est. Boston, Massachusetts, United States Remote Friendly
The Brief

“Performance Marketing Analyst at CarGurus. Skills: Performance marketing, Campaign analysis, Data integrity. Own mid-funnel channel activation. Manage campaign structure and execution”

What You'll Achieve.

Drive high-intent traffic; Submit qualified leads; Maximize international growth

Industry & Context.

Problems you'll solve

Problem-solving capabilities; Critical thinking capabilities

What They're Looking For.

Must Have

2+ years professional experience, Data-oriented thinker, Analytical mindset, Proficiency in Microsoft Excel, Proficiency in PowerPoint

Nice to Have

Familiarity with ad technology tools, Familiarity with trafficking tools, Exposure to SQL, Exposure to business intelligence tools, Bachelor's degree in analytical major, Bachelor's degree in social science major

What You'll Do.

Own mid-funnel channel activation

Manage campaign structure and execution

Manage day-to-day in-platform across channels

Collaborate with Brand/Creative team

Coordinate asset delivery

Manage creative rotation

Run testing in new channels

Develop new audience targeting strategies

Implement new audience targeting strategies

Analyze performance of new audience targeting

Support mid-funnel data strategy

Support mid-funnel measurement strategy

Monitor and measure channel effectiveness

Monitor daily campaign performance

Monitor audience targeting

Ensure campaigns meet quality standards

Maintain campaign spending accuracy

Reconcile budget trackers

Reconcile invoicing trackers

Reconcile billing trackers

Maintain core performance dashboards

Conduct deep-dive analysis

Interpret inconsistent trends

Synthesize findings into recommendations

Communicate campaign results

Communicate key insights

How You'll Work.

Team & Collaboration

Cross-functional team environment; Senior team members

Communication Scope

Verbal communication; Written communication; Key insights communication

Free ATS check

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