PerformanceMarketer

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: We are honest - we value honesty in all aspects. Bring the Olives - we offer premium customer experience. Think Big - we believe in always striving for more. About the role We are looking for a strong performance marketing professional to support and execute user acquisition strategies across web, mobile app, or both, depending on experience. This role is ideal for someone with a solid background in paid acquisition, campaign optimization, and performance analysis. Experience in mobile app acquisition is highly valued, but we are also open to candidates with strong web acquisition experience who are comfortable working with funnels, tracking, and conversion performance. Key Responsibilities Support the User Acquisition Lead in planning and implementing user acquisition strategies across web, app, or both. Execute, optimize, analyze, and report on campaign performance across digital advertising platforms. Collaborate with internal and external design teams to produce engaging and high-performing advertising content. Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively. Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance. Work with tracking