PerformanceCreativeStrategist

We're looking for a performance creative strategist who concepts, scripts, and shoots their own content, then reads the data to make the next one win. You'll be on camera, behind the camera, and in the dashboard. 3–5 short-form videos a week, 2–3 personas owned end-to-end, and a fast loop between what you shot and what you shoot next. This is not a briefing role. You are the maker. You'll work alongside our lead strategist and grow into a senior creator-strategist role as your concepts scale. ABOUT THE ROLE You own the full creative loop: customer psychology → format research → concept → script → shoot → edit → performance read → next iteration. You'll appear on camera, write your own scripts, cut your own UGC, and report on what worked. The lead strategist sets the roadmap with you; you turn customer insight and proven formats into content that ships. WHAT YOU'LL OWN Make the content. Concept, script, shoot, and edit 3–5 short-form videos per week (TikTok, Reels, IG/FB). Comfortable on camera, hypothesis to publishable asset in under 48 hours. Concept from psychology and format, not a vibe. Every piece ties to a specific hook, angle, persona, fear, desire, objection, belief gap, or format insight. You can say out loud who it's for, why it should matter to them, and what you expect it to do. Own persona research. Run research across 2–3 personas (Reddit, reviews, support tickets) and build the language bank you script from. Your hooks come from how customers actually talk. Hunt formats that are working. Stay close to what's performing across TikTok, Reels, YouTube Shorts, Meta ads, and competitor creative. Build a read on which hooks, structures, edits, and story arcs are getting traction, then bring the strongest ones into the testing roadmap fast. Test new formats first. When a format looks promising, don't wait for a perfect brief. Adapt it to Superpower, ship a clean version, read the result, and decide whether to kill it, iterate it, or scale it. Read your own