VKTRY Gear
performance marketing
PerformanceCreativeStrategist
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“Performance Creative Strategist at VKTRY Gear. Skills: Performance Creative Strategy, Direct-Response Advertising, Meta and TikTok Advertising, Creative Testing and Optimization, Content Development and Briefing. Drive scalable direct-response creative across Meta and TikTok advertising channels. Develop high-performing creative concepts rooted in biomechanics, athlete performance stories, recovery insights, and real customer outcomes”
What You'll Achieve.
Drive scalable direct-response creative; Develop high-performing creative concepts; Identify winning concepts and iterate quickly; Improve future testing and campaign performance; Scale winning ads across paid social channels
Industry & Context.
Analyze Meta and TikTok ad performance data to identify winning concepts and iterate quickly; Lead post-launch reviews and creative post-mortems to improve future testing and campaign performance
What They're Looking For.
Must Have
3–5+ years of experience in DTC creative strategy, performance marketing, or direct-response advertising, understanding of Meta and TikTok creative best practices, Experience building and testing creative concepts tied to performance marketing outcomes, Ability to independently develop hooks, messaging angles, and creative hypotheses, direct-response marketing understanding including hook, problem, mechanism, proof, and CTA structure, Exceptional attention to detail across pacing, text overlays, timing, and creative execution, communication and briefing skills with the ability to guide editors and creators independently, Comfortable operating in a fast-paced, high-output startup or growth-stage environment, Experience reviewing creative performance metrics and translating insights into future concepts, Ability to manage multiple creative projects and stakeholders simultaneously
Nice to Have
DTC ecommerce brands, Performance sports or athletic brands, Supplements, wellness, or fitness products, Consumer health or recovery products, Paid social creative strategy, Creator-led ecommerce or UGC environments, Creative testing and scaling systems, Working with athlete-focused UGC or creator campaigns, Science-backed or performance-based product marketing, Building creative testing systems from scratch, Hands-on experience with media buying or ad account management, Creator or content production background
What You'll Do.
Drive scalable direct-response creative across Meta and TikTok advertising channels
Develop high-performing creative concepts rooted in biomechanics
athlete performance stories
and real customer outcomes
Own the creative testing roadmap
creative briefing process
and post-launch performance analysis
Collaborate directly with internal editors
and external agencies to ensure creative execution aligns with performance goals and brand standards
Build and maintain a living “angle library” including hooks
and creative concepts
Develop and manage a weekly creative testing roadmap with 5–10 new concepts per week
Write detailed creative briefs and storyboard concepts for editors and creators
Provide detailed creative direction and frame-level feedback on video content and ad variations
Analyze Meta and TikTok ad performance data to identify winning concepts and iterate quickly
Lead post-launch reviews and creative post-mortems to improve future testing and campaign performance
Support rapid concept iteration and scaling of winning ads across paid social channels
How You'll Work.
Team & Collaboration
Work closely with the VP of Marketing and Director of Content; Collaborate directly with internal editors, UGC creators, athlete talent, and external agencies; Collaborate with internal content teams, freelancers, athlete talent, and external agencies; Manage external creative agency relationships including briefing, review, feedback, and performance alignment; Manage multiple creative projects and stakeholders simultaneously
Communication Scope
communication and briefing skills with the ability to guide editors and creators independently
Process & Methodology
Manage a weekly creative testing roadmap, Manage multiple creative projects and stakeholders simultaneously
Full Job Description
About VKTRY Gear VKTRY Gear is the maker of the world’s first carbon fiber performance insole trusted by 600+ professional and collegiate sports programs, Olympians, and hundreds of thousands of athletes striving to improve performance and recovery. As the company continues to scale its direct-to-consumer business beyond a $45M+ run rate, VKTRY is expanding into additional recovery and footwear products including clogs and slides while investing heavily in creative performance marketing across Meta and TikTok. The company operates with a lean, fast-moving, highly collaborative culture where creative execution, testing velocity, and performance insights directly impact business growth. About the Position VKTRY Gear is seeking a Performance Creative Strategist to help drive scalable direct-response creative across Meta and TikTok advertising channels. This role will work closely with the VP of Marketing and Director of Content to develop high-performing creative concepts rooted in biomechanics, athlete performance stories, recovery insights, and real customer outcomes. This position owns the creative testing roadmap, angle development, creative briefing process, and post-launch performance analysis. The strategist will collaborate directly with internal editors, UGC creators, athlete talent, and external agencies to ensure creative execution aligns with performance goals and brand standards. This is a hybrid role based in Milford, Connecticut with in-office collaboration required Tuesday through Thursday. Key responsibilities include: Build and maintain a living “angle library” including hooks, objections, athlete insights, reviews, and creative concepts Develop and manage a weekly creative testing roadmap with 5–10 new concepts per week Write detailed creative briefs and storyboard concepts for editors and creators Provide detailed creative direction and frame-level feedback on video content and ad variations Collaborate with internal content teams, freelancers, athl
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